The Foxtale story
Foxtale was founded in 2021 by Kalyani Ingle and is owned today by Foxtale Consumer Pvt Ltd. It is one of 20 Beauty & Personal Care brands in this year's ranking, where it places #8.
Why people trust Foxtale
Effective, affordable formulations have earned strong ratings.
The watch-out
It is young and its recall is still building.
Why Foxtale ranks #36
Brand Positioning, scored 80 out of 100.
Brand Recall, scored 72 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Foxtale scores 76.74 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Foxtale in WCRC's India's Most Trusted D2C Brands 2026?
Foxtale ranks #36 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 76.74 out of 100.
Why is Foxtale trusted?
Effective, affordable formulations have earned strong ratings.
What is Foxtale's revenue?
₹383 Cr revenue (FY26), as per the company's filed accounts or published results.
Who owns Foxtale?
Foxtale is owned by Foxtale Consumer Pvt Ltd. It was founded in 2021 and is based in Mumbai.
What is Foxtale's biggest challenge?
It is young and its recall is still building.
Key facts
| Brand | Foxtale |
|---|---|
| Company / owner | Foxtale Consumer Pvt Ltd |
| Headquarters | Mumbai, India |
| Founded | 2021 |
| Founder(s) | Kalyani Ingle |
| Latest revenue | ₹383 Cr revenue (FY26), as per company filings |
| Sector | Beauty & Personal Care |
| Country of origin | India |
Sources
- Annual report of the parent company, Foxtale Consumer Pvt Ltd, and financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data