The Phool story
Phool was founded in 2017 by Ankit Agarwal and is owned today by Kanpur Flowercycling (Phool.co). It is one of 13 Home & Living brands in this year's ranking, where it places #5.
Why people trust Phool
A powerful circular story and women's employment build trust.
The watch-out
Small scale.
Why Phool ranks #41
Consumer Trust & Sentiment, scored 82 out of 100.
Brand Recall, scored 60 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Phool scores 76.28 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Phool in WCRC's India's Most Trusted D2C Brands 2026?
Phool ranks #41 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 76.28 out of 100.
Why is Phool trusted?
A powerful circular story and women's employment build trust.
What is Phool's revenue?
₹77 Cr FY25, as per the company's filed accounts or published results.
Who owns Phool?
Phool is owned by Kanpur Flowercycling (Phool.co). It was founded in 2017 and is based in Kanpur.
What is Phool's biggest challenge?
Small scale.
Key facts
| Brand | Phool |
|---|---|
| Company / owner | Kanpur Flowercycling (Phool.co) |
| Headquarters | Kanpur, India |
| Founded | 2017 |
| Founder(s) | Ankit Agarwal |
| Latest revenue | ₹77 Cr FY25, as per company filings |
| Sector | Home & Living |
| Country of origin | India |
Sources
- Financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data