The XYXX story
XYXX was founded in 2017 by Yogesh Kabra and is owned today by XYXX Apparels Pvt Ltd. It is one of 19 Fashion & Accessories brands in this year's ranking, where it places #10.
Why people trust XYXX
Fabric innovation such as Micro Modal has built repeat purchase.
The watch-out
It competes against Jockey and other well-funded D2C rivals.
Why XYXX ranks #65
Brand Positioning, scored 76 out of 100.
Brand Recall, scored 68 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. XYXX scores 72.82 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is XYXX in WCRC's India's Most Trusted D2C Brands 2026?
XYXX ranks #65 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 72.82 out of 100.
Why is XYXX trusted?
Fabric innovation such as Micro Modal has built repeat purchase.
What is XYXX's revenue?
₹191.8 Cr revenue (FY25), XYXX Apparels, as per the company's filed accounts or published results.
Who owns XYXX?
XYXX is owned by XYXX Apparels Pvt Ltd. It was founded in 2017 and is based in Surat.
What is XYXX's biggest challenge?
It competes against Jockey and other well-funded D2C rivals.
Key facts
| Brand | XYXX |
|---|---|
| Company / owner | XYXX Apparels Pvt Ltd |
| Headquarters | Surat, India |
| Founded | 2017 |
| Founder(s) | Yogesh Kabra |
| Latest revenue | ₹191.8 Cr revenue (FY25), XYXX Apparels, as per company filings |
| Sector | Fashion & Accessories |
| Country of origin | India |
Sources
- Annual report of the parent company, XYXX Apparels Pvt Ltd, and financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data