MB-014 · Packaged Foods · Consumer Goods & Everyday Living
AashirvaadMegaBrand · Branded atta and flour
Aashirvaad is the MegaBrand for Branded atta and flour in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Pillsbury, Shakti Bhog, Annapurna, Nature Fresh and Patanjali Atta.
- MegaBrand
- Aashirvaad
- Category
- Branded atta and flour
- Industry
- Packaged Foods
- Sector
- Consumer Goods & Everyday Living
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-014 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Packaged Foods; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Branded atta and flour, Aashirvaad is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Aashirvaad on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Branded atta and flour in India?
Aashirvaad is the MegaBrand for Branded atta and flour in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Aashirvaad?
Pillsbury, Shakti Bhog, Annapurna, Nature Fresh and Patanjali Atta were assessed alongside Aashirvaad, in the same fieldwork and on the same 50 parameters.
Is Aashirvaad in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Aashirvaad, is in contention for Industry MegaBrand in Packaged Foods and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Packaged Foods
- ParleBiscuits — mass
- BritanniaBiscuits — premium and cream
- Lay'sSalty snacks and namkeen
- Cadbury Dairy MilkChocolate — mass
- Ferrero RocherChocolate — premium
- AlpenliebeSugar confectionery and candy
- Kellogg'sBreakfast cereals and oats
- MaggiInstant noodles
- Del MontePasta and Western staples
- MTRReady-to-eat and ready-to-cook meals
- McCainFrozen foods
- EverestSpices and blended masalas
How to cite
WCRC Intelligence, "Aashirvaad — MegaBrand, Branded atta and flour", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/aashirvaad
Free to read and quote with attribution to WCRC Intelligence and a link to this page.