MegaBrands 501India's benchmark brands · 2026–27

MegaBrands 501 · MegaBrands Intelligence

The MegaBrands dashboardThe research, live for each brand.

MegaBrands Intelligence is a live dashboard that applies the MegaBrands methodology to one brand at a time. It is built in conjunction with the brand on WCRC's methodology and workflows, and kept current every quarter with the Consumer and Market Pulse — measured through WCRC research, open consumer voting and direct reach to consumers.

Open the sample dashboardSign in with a work email · fictional sample brand

Four scores on every screen

Power Score
Overall brand power across all 50 parameters and five pillars, alongside five peers
Consumer Pulse
How consumers feel about the brand this quarter
Market Pulse
How the market sees the brand this quarter
Assessed Score
The score with the brand team's perspective included, from the joint assessment with WCRC

Twelve modules, one question each

  1. 01WCRC assessment

    Where does the brand stand, and what does WCRC recommend?

  2. 02Overview · MegaScore Live

    Power Score, Consumer Pulse, Market Pulse and Assessed Score, with trends alongside five peers.

  3. 03MegaBrands Analytics

    The joint assessment, parameter by parameter — the brand's view, WCRC's and the market's.

  4. 04Pulse & company match

    What drives choice in the category, and how the brand is placed on each driver.

  5. 05Competitive intelligence

    How the five peers are moving, with WCRC's read on the category.

  6. 06MegaBrands Heatmap

    All six brands on all 50 parameters, with the category best marked.

  7. 07Consumer feedback

    Daily consumer sentiment, filtered and assessed by WCRC.

  8. 08Campaign impact

    Which campaigns built the most brand power.

  9. 09Regional perception

    Brand strength by zone and city tier, month by month.

  10. 10ESG tracker

    How the brand's sustainability story reads in the market.

  11. 11Predictive alerts

    Early signals worth watching next quarter.

  12. 12Playbook & simulator

    WCRC's recommended moves, and what each one is worth.

Inside the sample

WCRC assessment: rating, standing and the four scores — sample with a fictional brand
WCRC assessment: rating, standing and the four scores
Overview: Power Score trend and pillar profile alongside five peers — sample with a fictional brand
Overview: Power Score trend and pillar profile alongside five peers
MegaBrands Analytics: the brand's view and the market view, side by side — sample with a fictional brand
MegaBrands Analytics: the brand's view and the market view, side by side
Playbook and simulator: what each recommended move is worth — sample with a fictional brand
Playbook and simulator: what each recommended move is worth

How it stays current

  1. DailyConsumer feedback

    Filtered and assessed by WCRC.

  2. MonthlyConsumer voting and regional readings

    By zone and city tier.

  3. QuarterlyPulse update

    Every score, the heatmap, early signals and WCRC's written assessment refreshed.

  4. AnnuallyThe full study

    All 50 parameters re-measured, with a year-end report.

Questions and answers

What is MegaBrands Intelligence?

A live dashboard that applies the MegaBrands methodology to a single brand: its four scores, its category, its five peers and WCRC's written assessment, updated every quarter with the Consumer and Market Pulse.

How is it built?

In conjunction with the brand, on WCRC's methodology and workflows. WCRC prepares its reading of the brand on all 50 parameters, the brand team reviews it with WCRC in a guided session, and a conversation with the brand's leadership shapes WCRC's viewpoint.

Is the sample dashboard real data?

No. The public sample uses a fictional brand, Kesari Tea, and fictional peers to show how the dashboard works.

Does using the dashboard change a brand's MegaBrands standing?

No. Selection, scores and rankings are set by research alone. Nothing commercial changes a brand's selection, score or rank.