MB-016 · Packaged Foods · Consumer Goods & Everyday Living
AmulMegaBrand · Dairy
Amul is the MegaBrand for Dairy in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Mother Dairy, Nandini, Britannia Dairy, Heritage Foods and Hatsun Arokya.
- MegaBrand
- Amul
- Category
- Dairy
- Industry
- Packaged Foods
- Sector
- Consumer Goods & Everyday Living
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-016 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Packaged Foods; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Dairy, Amul is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Amul on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Dairy in India?
Amul is the MegaBrand for Dairy in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Amul?
Mother Dairy, Nandini, Britannia Dairy, Heritage Foods and Hatsun Arokya were assessed alongside Amul, in the same fieldwork and on the same 50 parameters.
Is Amul in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Amul, is in contention for Industry MegaBrand in Packaged Foods and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Packaged Foods
- ParleBiscuits — mass
- BritanniaBiscuits — premium and cream
- Lay'sSalty snacks and namkeen
- Cadbury Dairy MilkChocolate — mass
- Ferrero RocherChocolate — premium
- AlpenliebeSugar confectionery and candy
- Kellogg'sBreakfast cereals and oats
- MaggiInstant noodles
- Del MontePasta and Western staples
- MTRReady-to-eat and ready-to-cook meals
- McCainFrozen foods
- EverestSpices and blended masalas
How to cite
WCRC Intelligence, "Amul — MegaBrand, Dairy", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/amul
Free to read and quote with attribution to WCRC Intelligence and a link to this page.