MB-159 · Two-Wheelers & Personal Mobility · Automotive & Mobility
Bajaj AutoMegaBrand · Motorcycles — premium and performance
Bajaj Auto is the MegaBrand for Motorcycles — premium and performance in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as TVS Apache, Yamaha, KTM, Honda CB and Suzuki Gixxer.
- MegaBrand
- Bajaj Auto
- Category
- Motorcycles — premium and performance
- Industry
- Two-Wheelers & Personal Mobility
- Sector
- Automotive & Mobility
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-159 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Two-Wheelers & Personal Mobility; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Motorcycles — premium and performance, Bajaj Auto is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Bajaj Auto on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Motorcycles — premium and performance in India?
Bajaj Auto is the MegaBrand for Motorcycles — premium and performance in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Bajaj Auto?
TVS Apache, Yamaha, KTM, Honda CB and Suzuki Gixxer were assessed alongside Bajaj Auto, in the same fieldwork and on the same 50 parameters.
Is Bajaj Auto in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Bajaj Auto, is in contention for Industry MegaBrand in Two-Wheelers & Personal Mobility and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Two-Wheelers & Personal Mobility
How to cite
WCRC Intelligence, "Bajaj Auto — MegaBrand, Motorcycles — premium and performance", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/bajaj-auto
Free to read and quote with attribution to WCRC Intelligence and a link to this page.