MB-130 · Organised Retail & Department Stores · Retail & Commerce
Delhi Duty FreeMegaBrand · Travel and duty-free retail
Delhi Duty Free is the MegaBrand for Travel and duty-free retail in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Mumbai Duty Free, Flemingo, Bangalore Duty Free, Hyderabad Duty Free and Dufry India.
- MegaBrand
- Delhi Duty Free
- Category
- Travel and duty-free retail
- Industry
- Organised Retail & Department Stores
- Sector
- Retail & Commerce
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-130 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Organised Retail & Department Stores; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Travel and duty-free retail, Delhi Duty Free is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Delhi Duty Free on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Travel and duty-free retail in India?
Delhi Duty Free is the MegaBrand for Travel and duty-free retail in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Delhi Duty Free?
Mumbai Duty Free, Flemingo, Bangalore Duty Free, Hyderabad Duty Free and Dufry India were assessed alongside Delhi Duty Free, in the same fieldwork and on the same 50 parameters.
Is Delhi Duty Free in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Delhi Duty Free, is in contention for Industry MegaBrand in Organised Retail & Department Stores and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Organised Retail & Department Stores
How to cite
WCRC Intelligence, "Delhi Duty Free — MegaBrand, Travel and duty-free retail", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/delhi-duty-free
Free to read and quote with attribution to WCRC Intelligence and a link to this page.