MB-374 · Real Estate & Construction · Infrastructure, Real Estate & Construction
LodhaMegaBrand · Residential developers — mid-market and premium
Lodha is the MegaBrand for Residential developers — mid-market and premium in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Godrej Properties, Prestige, Sobha, Brigade and Puravankara.
- MegaBrand
- Lodha
- Category
- Residential developers — mid-market and premium
- Industry
- Real Estate & Construction
- Sector
- Infrastructure, Real Estate & Construction
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-374 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Real Estate & Construction; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Residential developers — mid-market and premium, Lodha is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Lodha on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Residential developers — mid-market and premium in India?
Lodha is the MegaBrand for Residential developers — mid-market and premium in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Lodha?
Godrej Properties, Prestige, Sobha, Brigade and Puravankara were assessed alongside Lodha, in the same fieldwork and on the same 50 parameters.
Is Lodha in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Lodha, is in contention for Industry MegaBrand in Real Estate & Construction and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Real Estate & Construction
- DLFResidential developers — luxury
- Signature GlobalResidential developers — affordable and value housing
- Godrej PropertiesIntegrated townships and plotted development
- Ashiana HousingSenior living and community housing
- Embassy Office ParksCommercial office and REIT developers
- Phoenix MillsRetail, mall and hospitality development
- Afcons InfrastructureInfrastructure EPC — diversified
- IRB InfrastructureTransport infrastructure and highways
- Shapoorji PallonjiUrban and building construction
- VA Tech WabagWater, environment and sanitation infrastructure
- Kalpataru ProjectsPower and energy EPC
- ThermaxIndustrial and process plant construction
How to cite
WCRC Intelligence, "Lodha — MegaBrand, Residential developers — mid-market and premium", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/lodha
Free to read and quote with attribution to WCRC Intelligence and a link to this page.