MB-237 · Payments & FinTech Infrastructure · Financial Services
NPCIMegaBrand · Banking-as-a-service and lending infrastructure
NPCI is the MegaBrand for Banking-as-a-service and lending infrastructure in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Visa, Mastercard, Setu, Yubi and M2P Fintech.
- MegaBrand
- NPCI
- Category
- Banking-as-a-service and lending infrastructure
- Industry
- Payments & FinTech Infrastructure
- Sector
- Financial Services
- Market
- business (B2B)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-237 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Payments & FinTech Infrastructure; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Banking-as-a-service and lending infrastructure, NPCI is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · NPCI on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Banking-as-a-service and lending infrastructure in India?
NPCI is the MegaBrand for Banking-as-a-service and lending infrastructure in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside NPCI?
Visa, Mastercard, Setu, Yubi and M2P Fintech were assessed alongside NPCI, in the same fieldwork and on the same 50 parameters.
Is NPCI in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including NPCI, is in contention for Industry MegaBrand in Payments & FinTech Infrastructure and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Payments & FinTech Infrastructure
How to cite
WCRC Intelligence, "NPCI — MegaBrand, Banking-as-a-service and lending infrastructure", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/npci
Free to read and quote with attribution to WCRC Intelligence and a link to this page.