MB-113 · E-Commerce & Commerce Infrastructure · Retail & Commerce
NykaaMegaBrand · Beauty and personal care e-commerce
Nykaa is the MegaBrand for Beauty and personal care e-commerce in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Purplle, Tira, Amazon Beauty, Myntra Beauty and Sephora India.
- MegaBrand
- Nykaa
- Category
- Beauty and personal care e-commerce
- Industry
- E-Commerce & Commerce Infrastructure
- Sector
- Retail & Commerce
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-113 (slot number, not a rank)
- In contention for
- Industry MegaBrand · E-Commerce & Commerce Infrastructure; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Beauty and personal care e-commerce, Nykaa is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Nykaa on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Beauty and personal care e-commerce in India?
Nykaa is the MegaBrand for Beauty and personal care e-commerce in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Nykaa?
Purplle, Tira, Amazon Beauty, Myntra Beauty and Sephora India were assessed alongside Nykaa, in the same fieldwork and on the same 50 parameters.
Is Nykaa in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Nykaa, is in contention for Industry MegaBrand in E-Commerce & Commerce Infrastructure and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in E-Commerce & Commerce Infrastructure
- Amazon IndiaHorizontal marketplace
- MyntraFashion and lifestyle e-commerce
- FlipkartElectronics and appliance e-commerce
- PepperfryFurniture and home e-commerce
- MeeshoValue and social commerce
- CashifyRe-commerce and refurbished
- Ferns N PetalsGifting and occasion commerce
- UdaanWholesale and cash-and-carry
- ShiprocketRetail technology and commerce infrastructure
How to cite
WCRC Intelligence, "Nykaa — MegaBrand, Beauty and personal care e-commerce", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/nykaa
Free to read and quote with attribution to WCRC Intelligence and a link to this page.