MB-466 · Footwear, Athleisure & Luxury · Lifestyle, Fashion & Luxury
ParagonMegaBrand · Footwear — ethnic and handcrafted
Paragon is the MegaBrand for Footwear — ethnic and handcrafted in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Relaxo, VKC, Lunar, Aqualite and Bata Comfit.
- MegaBrand
- Paragon
- Category
- Footwear — ethnic and handcrafted
- Industry
- Footwear, Athleisure & Luxury
- Sector
- Lifestyle, Fashion & Luxury
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-466 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Footwear, Athleisure & Luxury; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Footwear — ethnic and handcrafted, Paragon is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Paragon on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Footwear — ethnic and handcrafted in India?
Paragon is the MegaBrand for Footwear — ethnic and handcrafted in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Paragon?
Relaxo, VKC, Lunar, Aqualite and Bata Comfit were assessed alongside Paragon, in the same fieldwork and on the same 50 parameters.
Is Paragon in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Paragon, is in contention for Industry MegaBrand in Footwear, Athleisure & Luxury and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Footwear, Athleisure & Luxury
- PumaFootwear — athletic and performance
- NikeFootwear — casual and lifestyle
- BataFootwear — formal
- RelaxoFootwear — value and mass
- AdidasSportswear and athleisure
- SGSports equipment
- Cult.fitFitness chains and studios
- Fire-BolttConnected fitness and wellness technology
- Louis VuittonLuxury fashion and accessories houses
How to cite
WCRC Intelligence, "Paragon — MegaBrand, Footwear — ethnic and handcrafted", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/paragon
Free to read and quote with attribution to WCRC Intelligence and a link to this page.