MB-491 · Agri-Processing, Protein & Allied · Agriculture, Rural & Allied
SaffolaMegaBrand · Edible oil brands — challenger
Saffola is the MegaBrand for Edible oil brands — challenger in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Fortune, Dhara, Sundrop, Gemini and Emami Healthy & Tasty.
- MegaBrand
- Saffola
- Category
- Edible oil brands — challenger
- Industry
- Agri-Processing, Protein & Allied
- Sector
- Agriculture, Rural & Allied
- Market
- business (B2B)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-491 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Agri-Processing, Protein & Allied; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Edible oil brands — challenger, Saffola is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Saffola on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Edible oil brands — challenger in India?
Saffola is the MegaBrand for Edible oil brands — challenger in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Saffola?
Fortune, Dhara, Sundrop, Gemini and Emami Healthy & Tasty were assessed alongside Saffola, in the same fieldwork and on the same 50 parameters.
Is Saffola in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Saffola, is in contention for Industry MegaBrand in Agri-Processing, Protein & Allied and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Agri-Processing, Protein & Allied
How to cite
WCRC Intelligence, "Saffola — MegaBrand, Edible oil brands — challenger", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/saffola
Free to read and quote with attribution to WCRC Intelligence and a link to this page.