MB-059 · Consumer Durables & Appliances · Consumer Goods & Everyday Living
SamsungMegaBrand · Televisions
Samsung is the MegaBrand for Televisions in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as LG, Sony, TCL, Xiaomi TV and Vu.
- MegaBrand
- Samsung
- Category
- Televisions
- Industry
- Consumer Durables & Appliances
- Sector
- Consumer Goods & Everyday Living
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-059 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Consumer Durables & Appliances; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Televisions, Samsung is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Samsung on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Televisions in India?
Samsung is the MegaBrand for Televisions in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Samsung?
LG, Sony, TCL, Xiaomi TV and Vu were assessed alongside Samsung, in the same fieldwork and on the same 50 parameters.
Is Samsung in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Samsung, is in contention for Industry MegaBrand in Consumer Durables & Appliances and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Consumer Durables & Appliances
- WhirlpoolRefrigerators
- LGWashing machines
- VoltasAir conditioners — mass
- DaikinAir conditioners — premium and inverter
- FaberLarge kitchen appliances — chimneys, hobs and cooktops
- PrestigeSmall kitchen appliances — mixers, grinders and blenders
- AquaguardWater purifiers
- CromptonFans
- PhilipsLighting
- IFBMicrowave and cooking appliances
- SymphonyAir coolers
- DysonFloor care and cleaning appliances
How to cite
WCRC Intelligence, "Samsung — MegaBrand, Televisions", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/samsung
Free to read and quote with attribution to WCRC Intelligence and a link to this page.