MB-221 · Capital Markets, Asset & Wealth · Financial Services
SBI Mutual FundMegaBrand · Mutual funds and AMCs
SBI Mutual Fund is the MegaBrand for Mutual funds and AMCs in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as ICICI Prudential MF, HDFC MF, Nippon India MF, Axis MF and Kotak MF.
- MegaBrand
- SBI Mutual Fund
- Category
- Mutual funds and AMCs
- Industry
- Capital Markets, Asset & Wealth
- Sector
- Financial Services
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-221 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Capital Markets, Asset & Wealth; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Mutual funds and AMCs, SBI Mutual Fund is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · SBI Mutual Fund on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Mutual funds and AMCs in India?
SBI Mutual Fund is the MegaBrand for Mutual funds and AMCs in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside SBI Mutual Fund?
ICICI Prudential MF, HDFC MF, Nippon India MF, Axis MF and Kotak MF were assessed alongside SBI Mutual Fund, in the same fieldwork and on the same 50 parameters.
Is SBI Mutual Fund in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including SBI Mutual Fund, is in contention for Industry MegaBrand in Capital Markets, Asset & Wealth and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Capital Markets, Asset & Wealth
How to cite
WCRC Intelligence, "SBI Mutual Fund — MegaBrand, Mutual funds and AMCs", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/sbi-mutual-fund
Free to read and quote with attribution to WCRC Intelligence and a link to this page.