MB-298 · Consumer Health & Wellness · Healthcare & Life Sciences
VicksMegaBrand · Cough, cold and respiratory
Vicks is the MegaBrand for Cough, cold and respiratory in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Strepsils, Koflet, Benadryl, Honitus and Ascoril.
- MegaBrand
- Vicks
- Category
- Cough, cold and respiratory
- Industry
- Consumer Health & Wellness
- Sector
- Healthcare & Life Sciences
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-298 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Consumer Health & Wellness; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Cough, cold and respiratory, Vicks is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Vicks on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Cough, cold and respiratory in India?
Vicks is the MegaBrand for Cough, cold and respiratory in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Vicks?
Strepsils, Koflet, Benadryl, Honitus and Ascoril were assessed alongside Vicks, in the same fieldwork and on the same 50 parameters.
Is Vicks in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Vicks, is in contention for Industry MegaBrand in Consumer Health & Wellness and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Consumer Health & Wellness
- SaridonAnalgesics and pain relief
- VoliniTopical pain and muscle care
- ENODigestive health and antacids
- BetadineAntiseptics and wound care
- DaburAyurvedic and traditional medicine
- RevitalVitamins and everyday immunity
- OtrivinEye, ear and specialty OTC
- AbbottConsumer health — multinational
- MuscleBlazeSports and performance nutrition
- PatanjaliAyurveda and traditional wellness
- ComplanFunctional foods and supplements
- HerbalifeWeight management and lifestyle nutrition
How to cite
WCRC Intelligence, "Vicks — MegaBrand, Cough, cold and respiratory", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/vicks
Free to read and quote with attribution to WCRC Intelligence and a link to this page.