MB-078 · Consumer Electronics · Consumer Goods & Everyday Living
vivoMegaBrand · Smartphones — mid-premium
vivo is the MegaBrand for Smartphones — mid-premium in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Samsung, OPPO, realme, OnePlus and Motorola.
- MegaBrand
- vivo
- Category
- Smartphones — mid-premium
- Industry
- Consumer Electronics
- Sector
- Consumer Goods & Everyday Living
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-078 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Consumer Electronics; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Smartphones — mid-premium, vivo is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · vivo on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Smartphones — mid-premium in India?
vivo is the MegaBrand for Smartphones — mid-premium in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside vivo?
Samsung, OPPO, realme, OnePlus and Motorola were assessed alongside vivo, in the same fieldwork and on the same 50 parameters.
Is vivo in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including vivo, is in contention for Industry MegaBrand in Consumer Electronics and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Consumer Electronics
- AppleSmartphones — premium
- OPPOSmartphones — mid-tier
- XiaomiSmartphones — value
- realmeSmartphones — entry and budget
- itelFeature phones and entry mobility
- HPLaptops and personal computing
- boAtAudio and headphones
- NoiseWearables and smartwatches
- SyskaSmart home and connected devices
- SonyGaming consoles and entertainment hardware
- PortronicsPower, charging and mobile accessories
How to cite
WCRC Intelligence, "vivo — MegaBrand, Smartphones — mid-premium", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/vivo
Free to read and quote with attribution to WCRC Intelligence and a link to this page.