BMC-12 · Brand model · WCRC Brand & Marketing Codex
Sensory Signature Model
Do our look, sound and feel make us instantly known?
What it is
Audits the sensory cues that let buyers recognise the brand without reading its name.
Built on the WCRC 50-parameter model · parameters used
- P3.6Sensory brand experience
- P1.10Visual identity distinctiveness
- P1.6Personality coherence
Components
- Visual cues
- Sonic cues
- Tactile cues
- Experience cues
How it is scored
Each cue scored for recognition with the name hidden. Signature strength = share of cues recognised by more than half of respondents.
Where and when to apply
- Packaging redesign
- Deciding on a sonic logo or jingle
- Retail and in-store experience
Simulation · what-if
If packaging and sensory experience rise 5 points, the signature score rises 1.7 and Brand Power 0.10.
Indicative, all else unchanged. Your actual reading comes from a WCRC assessment.
What the client gets
Sensory asset audit and a signature build plan
Taught at WCRC School of Business
India lens
Include sonic logos, jingles and regional-language taglines, which carry strong recall.
Measured in
WCRC Brand & Marketing Codex · Consulting
Put the Sensory Signature Model to work on your brand
WCRC runs the model on your own brand, benchmarked against five named competitors, from one primary assessment on the 50-parameter MegaBrands framework. You get the reading, the gaps and a plan your team can act on.
Or write to consulting@wcrcint.com