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Press release · WCRC Intelligence Unit · Jewellery & Eyewear · Most Trusted D2C Brands 2026

Warby Parker and Lenskart, #1 in America and India, make eyewear and jewellery WCRC's most trusted D2C industry

A WCRC analysis of 10 jewellery and eyewear brands across its India, America and Australia & New Zealand Most Trusted D2C rankings finds the highest average trust of any D2C industry, built on try-at-home, certification and lifetime exchange.

By WCRC Intelligence Unit · Published 13 November 2026 · For immediate release
Jewellery & Eyewear: WCRC Most Trusted D2C Brands 2026 industry analysis cover

13 November 2026. Warby Parker is the most trusted direct-to-consumer jewellery and eyewear brand across WCRC's three 2026 Most Trusted D2C rankings, with a WCRC D2C Trust Score of 88.11. It ranks #1 in America's Most Trusted D2C Brands 2026.

The analysis, published today by the WCRC Intelligence Unit, brings together 10 jewellery and eyewear brands: four from India's Most Trusted D2C Brands 2026, two from America's Most Trusted D2C Brands 2026 and four from Australia & New Zealand's Most Trusted D2C Brands 2026.

Two eyewear brands lead two national rankings. Warby Parker is #1 in America, and Lenskart (85.84) is #1 in India's Most Trusted D2C Brands 2026. CaratLane (84.32, India #3) and Brilliant Earth (79.94, US #19) follow, with Lovisa (79.70, ANZ #32) the most trusted brand from Australia and New Zealand.

The group averages a score of 79.39, the highest of the 12 D2C industries. The four Indian brands average 81.91.

Trust is built on risk-free buying. Warby Parker offers free home try-on, Lenskart free home eye tests and a 14-day return promise, and CaratLane and BlueStone offer certified stones and lifetime exchange.

“Glasses and jewellery are things people wear every day and keep for years, and buying them online once felt like a gamble. The brands in this table removed the gamble with home try-on, certified stones and lifetime exchange. That is why this small group has the highest trust of any D2C industry.”

WCRC Intelligence Unit

The leaders in each ranking

  • India Most Trusted D2CLenskart #1 · 85.84
  • US Most Trusted D2CWarby Parker #1 · 88.11
  • ANZ Most Trusted D2CLovisa #32 · 79.70

Read the full report: all 10 brands

Notes to editors

  • The analysis covers India's Most Trusted D2C Brands 2026 (4 brands); America's Most Trusted D2C Brands 2026 (2 brands); Australia & New Zealand's Most Trusted D2C Brands 2026 (4 brands).
  • Revenue figures are as per company filings for the latest available financial year.
  • Only brands whose owners publish financial results were considered for these rankings.
  • Ranked brands may licence their WCRC badge for marketing use. Contact consulting@wcrcint.com.

About WCRC. WCRC (World Centre for Research and Consulting) is an independent research and consulting organisation. It publishes brand rankings including the World's Most Powerful 100 Brands, regional and national Most Powerful 100 Brands rankings, and national Most Trusted D2C Brands rankings, through its sites wcrcint.com, wcrcleaders.com and mostvaluablebrands.com. The WCRC Intelligence Unit publishes research briefings and industry analysis.

Media contact. WCRC Intelligence Unit, consulting@wcrcint.com

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Disclaimers

  1. Who was considered. Only brands whose owners publish financial results were considered for the underlying rankings. Brands that do not publish their financials have not been assessed or ranked. Not being in this analysis says nothing about a brand's quality.
  2. Source of every fact. This analysis uses only the facts published in WCRC's 2026 rankings named on this page, each checked twice against independent public sources. Scores, ranks and facts are as published in those rankings.
  3. Comparing scores. Brands from different rankings in the same family share one scoring method, so their scores can be read side by side. Scores marked provisional are WCRC desk assessments awaiting validation by the WCRC Business Intelligence Unit.
  4. Independent opinion. This analysis is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand.
  5. Not a valuation or advice. Scores measure brand strength. They are not a financial valuation, and nothing here is investment, financial or purchasing advice.
  6. Revenue. Revenue is shown as per company filings for the latest available financial year. Where only group revenue is published, the group figure is shown and labelled. WCRC has not audited any figure.
  7. Trademarks. Brand names and trademarks belong to their owners and are used here for identification only. Their use does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use their WCRC badge only as provided, unaltered and linked to their ranking page. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. WCRC's scoring methods are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.