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WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition

Danone

Danone is a French food and nutrition company founded in Barcelona in 1919 as a yoghurt business and now based in Paris, selling in more than 120 markets through brands such as Activia, Alpro, Evian and Aptamil. In 2025 sales grew 4.5% like-for-like to €27.3bn, with a recurring operating margin of 13.4% and net income of €1,825m; it holds S&P BBB+ and Moody's Baa1 ratings. In 2026 it agreed to buy Huel for about GBP860m. WCRC's research found the brand strongest in environmental action and responsible sourcing, and in purpose built into its governance as the first listed company to adopt French 'société à mission' status in 2020.

Region
Europe
Country
France
WCRC research
Full 50-parameter assessment

What WCRC found

  1. Purpose written into governance: in 2020 it became the first listed company to adopt 'société à mission' status.

  2. Responsible sourcing, with 42% of key ingredients from farms in regenerative transition in 2025, above its 30% target.

  3. Measurable climate progress, including a 29.8% cut in fresh-milk methane since 2020 and 97.9% deforestation-free key commodities.

What holds it back: The corporate brand is less visible to consumers than Activia or Evian, and the 2025 Aqua groundwater controversy in Indonesia dented its reputation.

Status in the 2026 edition

Danone was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.

WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.

Most powerful Consumer & FMCG brands

#2 LEGO, #12 adidas, #15 Dove, #17 Coca-Cola, #20 L'Oréal Paris, #25 Red Bull

Questions people ask

Is Danone in the WCRC World's Most Powerful 100 Brands 2026?

Danone was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.

Which Consumer & FMCG brands are ranked in 2026?

The most powerful Consumer & FMCG brands in the 2026 ranking are LEGO (#2), adidas (#12), Dove (#15), Coca-Cola (#17), L'Oréal Paris (#20), Red Bull (#25).