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WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition

Lululemon

Lululemon is a Canadian athletic apparel brand founded in 1998 and based in Vancouver, credited with creating the premium athleisure category. It runs 811 company-operated stores worldwide plus a large direct-to-consumer e-commerce business. In fiscal 2025 net revenue grew 5% to US$11.1bn, with net income of about US$1.58bn and US$1.2bn of buybacks; China Mainland grew 29% while the Americas fell 1%. Heidi O'Neill became CEO in September 2026. WCRC's research found the brand strongest in a clear premium technical athleisure positioning, in its direct-to-consumer digital commerce, in the quality of its fabrics, and in a loyal community with strong emotional affinity for the brand.

Region
Americas
Country
Canada
WCRC research
Full 50-parameter assessment

What WCRC found

  1. Clear premium technical athleisure positioning, having created the category.

  2. Large direct-to-consumer e-commerce business alongside 811 company-operated stores.

  3. Strong community affinity and premium fabric quality that support loyal customers.

What holds it back: Sentiment has turned against it, with a CEO exit, a founder proxy fight and a 2026 Texas Attorney General probe into PFAS chemicals and wellness claims.

Status in the 2026 edition

Lululemon was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.

WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.

Most powerful Consumer & FMCG brands

#2 LEGO, #12 adidas, #15 Dove, #17 Coca-Cola, #20 L'Oréal Paris, #25 Red Bull

Questions people ask

Is Lululemon in the WCRC World's Most Powerful 100 Brands 2026?

Lululemon was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.

Which Consumer & FMCG brands are ranked in 2026?

The most powerful Consumer & FMCG brands in the 2026 ranking are LEGO (#2), adidas (#12), Dove (#15), Coca-Cola (#17), L'Oréal Paris (#20), Red Bull (#25).