Skip to content
WCRC

WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition

Midea

Midea Group is a Chinese maker of home appliances, HVAC systems, robotics and building technology, and describes itself as the world's largest home-appliance maker. Listed in Shenzhen and, since 2024, in Hong Kong, it reported 2025 revenue of RMB458.5bn, up 12.1%, and net profit attributable to shareholders of RMB43.95bn, up 14%. Overseas markets supplied 42.7% of revenue and grew 15.9%. Its brands include Midea, COLMO and Toshiba Lifestyle, and it owns the German robotics firm KUKA. WCRC's research found its greatest strengths in a strong competitive financial position, a broad and logical portfolio across appliances, HVAC, robotics and building technology, and rising purchase demand at home and abroad.

Region
Asia-Pacific
Country
China
WCRC research
Full 50-parameter assessment

What WCRC found

  1. Strong competitive position, with 2025 net profit up 14% to RMB43.95bn.

  2. Broad, logical portfolio spanning appliances, HVAC, KUKA robotics and building technology.

  3. Rising demand, with revenue up 12.1% and overseas revenue up 15.9% in 2025.

What holds it back: Midea's brand is split across Midea, Toshiba and COLMO, and its digital presence, purpose communication and circularity evidence remain modest for a business of its size.

Status in the 2026 edition

Midea was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.

WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.

Most powerful Consumer & FMCG brands

#2 LEGO, #12 adidas, #15 Dove, #17 Coca-Cola, #20 L'Oréal Paris, #25 Red Bull

Questions people ask

Is Midea in the WCRC World's Most Powerful 100 Brands 2026?

Midea was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.

Which Consumer & FMCG brands are ranked in 2026?

The most powerful Consumer & FMCG brands in the 2026 ranking are LEGO (#2), adidas (#12), Dove (#15), Coca-Cola (#17), L'Oréal Paris (#20), Red Bull (#25).