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WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition

Pepsi

Pepsi is the cola brand founded in 1902 and owned by PepsiCo, headquartered in Purchase, New York, whose products are sold in more than 200 countries and territories. PepsiCo reported revenue of US$91.85bn in 2024; Pepsi's own revenue is not disclosed. In 2025 PepsiCo agreed to buy prebiotic soda brand Poppi and Pepsi announced a Prebiotic Cola, and in 2026 the brand launched its 'Champions Deserve Pepsi' campaign with the New York Knicks. WCRC's research found Pepsi strongest in recall and visibility. Its name is recognised almost everywhere, heavy marketing and sports and entertainment sponsorships keep it in view, its refreshed globe identity was rolled out worldwide, and its distribution reaches 200+ countries.

Region
Americas
Country
United States
WCRC research
Full 50-parameter assessment

What WCRC found

  1. Near-universal recall, with a cola name recognised almost everywhere.

  2. Heavy marketing and sponsorship investment, including the 2026 'Champions Deserve Pepsi' campaign.

  3. Reliable availability through PepsiCo distribution in more than 200 countries and territories.

What holds it back: Brand momentum has slipped, with Pepsi falling to third among US soft drinks in 2024, and continued Russia operations have drawn criticism.

Status in the 2026 edition

Pepsi was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.

WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.

Most powerful Consumer & FMCG brands

#2 LEGO, #12 adidas, #15 Dove, #17 Coca-Cola, #20 L'Oréal Paris, #25 Red Bull

Questions people ask

Is Pepsi in the WCRC World's Most Powerful 100 Brands 2026?

Pepsi was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.

Which Consumer & FMCG brands are ranked in 2026?

The most powerful Consumer & FMCG brands in the 2026 ranking are LEGO (#2), adidas (#12), Dove (#15), Coca-Cola (#17), L'Oréal Paris (#20), Red Bull (#25).