WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition
Puma
Puma is a German sportswear brand headquartered in Herzogenaurach, founded in 1948 and sold in more than 120 countries as of 2022. It is run by the listed PUMA SE, whose largest shareholder is Anta Sports, with a 29.06% stake agreed in January 2026 and subject to approvals. WCRC's research found the brand strongest in media presence and in industry standing: it supplies the Premier League match ball for 2025-26 and has an NBA signature shoe, with a large athlete and football ambassador reach. Its financial picture is the weak point. FY2025 sales were EUR7,296.2m, down 8.1% currency-adjusted, with a reported EBIT loss of EUR357.2m as the company completed a reset year.
- Sector
- Consumer & FMCG
- Region
- Europe
- Country
- Germany
- WCRC research
- Research Matrix screening
What WCRC found
Global sportswear brand founded in 1948, sold in more than 120 countries as of 2022.
Supplies the Premier League match ball for 2025-26 and has an NBA signature shoe.
Anta Sports agreed in January 2026 to become its largest shareholder, with a 29.06% stake.
What holds it back: FY2025 sales fell 8.1% currency-adjusted to EUR7,296.2m, with a reported EBIT loss of EUR357.2m during its reset year.
Status in the 2026 edition
Puma was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.
WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.
Most powerful Consumer & FMCG brands
#2 LEGO, #12 adidas, #15 Dove, #17 Coca-Cola, #20 L'Oréal Paris, #25 Red Bull
Questions people ask
Is Puma in the WCRC World's Most Powerful 100 Brands 2026?
Puma was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.
Which Consumer & FMCG brands are ranked in 2026?
The most powerful Consumer & FMCG brands in the 2026 ranking are LEGO (#2), adidas (#12), Dove (#15), Coca-Cola (#17), L'Oréal Paris (#20), Red Bull (#25).