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WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition

Xinghuacun Fen Wine

Xinghuacun Fen Wine, commonly branded Fenjiu, is a Chinese baijiu from Shanxi province, made by Shanxi Xinghuacun Fen Wine Factory. It is one of China's top baijiu makers, ranking in the top three by revenue, and has a strong domestic heritage image. Revenue was CNY38.7bn (about US$5.4bn) in 2025, up 7.5 percent, with net profit of CNY12.2bn and a strong cash position. WCRC's research found its strongest dimension was financial health, followed by its heritage brand image at home. It is a state-controlled listed company and no major penalty was found. Its media coverage is limited to Chinese financial press, and its digital presence is domestic e-commerce.

Region
Asia-Pacific
Country
China
WCRC research
Research Matrix screening

What WCRC found

  1. Revenue of CNY38.7bn in 2025, up 7.5 percent.

  2. Net profit of CNY12.2bn and a strong cash position.

  3. One of China's top three baijiu makers by revenue.

What holds it back: Recognition is almost entirely domestic: coverage is limited to Chinese financial press and the global digital footprint is low.

Status in the 2026 edition

Xinghuacun Fen Wine was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.

WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.

Most powerful Consumer & FMCG brands

#2 LEGO, #12 adidas, #15 Dove, #17 Coca-Cola, #20 L'Oréal Paris, #25 Red Bull

Questions people ask

Is Xinghuacun Fen Wine in the WCRC World's Most Powerful 100 Brands 2026?

Xinghuacun Fen Wine was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.

Which Consumer & FMCG brands are ranked in 2026?

The most powerful Consumer & FMCG brands in the 2026 ranking are LEGO (#2), adidas (#12), Dove (#15), Coca-Cola (#17), L'Oréal Paris (#20), Red Bull (#25).