WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition
Yili
Yili is China's leading dairy company and Asia's largest dairy group, owned by Inner Mongolia Yili Industrial Group and listed on the Shanghai Stock Exchange. Its household penetration in China is very high. Revenue was CNY115.9bn (about US$16.1bn) in 2025, up 0.1 percent, while net income rose 37 percent to CNY11.6bn. WCRC's research found its strongest dimensions were financial health and market goodwill, with sponsorships including the Olympic Games and Expo. No major recent penalties were found. Its strength is domestic: coverage is mainly Chinese, with a strong domestic e-commerce and social presence but minimal digital reach worldwide.
- Sector
- Consumer & FMCG
- Region
- Asia-Pacific
- Country
- China
- WCRC research
- Research Matrix screening
What WCRC found
Asia's largest dairy group, with very high household penetration in China.
Net income up 37 percent to CNY11.6bn on revenue of CNY115.9bn in 2025.
High-profile sponsorships, including the Olympic Games and Expo.
What holds it back: Revenue was almost flat in 2025, up only 0.1 percent, and the brand has minimal digital reach and little consumer research outside China.
Status in the 2026 edition
Yili was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.
WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.
Most powerful Consumer & FMCG brands
#2 LEGO, #12 adidas, #15 Dove, #17 Coca-Cola, #20 L'Oréal Paris, #25 Red Bull
Questions people ask
Is Yili in the WCRC World's Most Powerful 100 Brands 2026?
Yili was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.
Which Consumer & FMCG brands are ranked in 2026?
The most powerful Consumer & FMCG brands in the 2026 ranking are LEGO (#2), adidas (#12), Dove (#15), Coca-Cola (#17), L'Oréal Paris (#20), Red Bull (#25).