America's Most Trusted D2C Brands 2026 › FIGS
#11 of 100 – Fashion & Apparel

FIGS

Scrubs and medical apparel brand sold mainly online, direct to healthcare workers.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 82/100
FIGS ranked #11 in America's Most Trusted D2C Brands 2026 by WCRC
Trust Score81.04out of 100
US D2C rank#11 of 100
HeadquartersSanta Monica, CA
Founded2013
Latest revenueNet revenues $631.1M ($631,098K), FY2025
Trust pillar82/100

The FIGS story

FIGS was founded in 2013 by Heather Hasson, Trina Spear and is owned today by FIGS Inc. (public, NYSE: FIGS). It is one of 15 Fashion & Apparel brands in this year's ranking, where it places #2.

Why people trust FIGS

Many nurses and doctors buy from it repeatedly for the fit and fabric of its scrubs.

The watch-out

Growth depends on one professional niche, and it has faced a competitor's false-advertising suit and a shareholder class action.

Why FIGS ranks #11

Strongest of the four trust-led pillars

Brand Positioning, scored 86 out of 100.

Room to grow

Brand Recall, scored 76 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. FIGS scores 81.04 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
82
Brand Recall (18%)
76
Brand Positioning (15%)
86
Brand Love (15%)
82
Product, Innovation & Delivery (10%)
82
Digital & Financial Soundness (6%)
78
Governance & ESG (4%)
76

Versus its nearest rivals

9EtsyMarketplaces · 82.8110RhodeBeauty · 82.7011FIGSFashion · 81.0412VenmoFinancial Services · 81.0413AirbnbMarketplaces · 80.96

Questions people ask

What rank is FIGS in WCRC's America's Most Trusted D2C Brands 2026?

FIGS ranks #11 of 100 in WCRC's America's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 81.04 out of 100.

Why is FIGS trusted?

Many nurses and doctors buy from it repeatedly for the fit and fabric of its scrubs.

What is FIGS's revenue?

Net revenues $631.1M ($631,098K), FY2025, as per the company's filed accounts or published results.

Who owns FIGS?

FIGS is owned by FIGS Inc. (public, NYSE: FIGS). It was founded in 2013 and is based in Santa Monica, CA.

What is FIGS's biggest challenge?

Growth depends on one professional niche, and it has faced a competitor's false-advertising suit and a shareholder class action.

Key facts

BrandFIGS
Company / ownerFIGS Inc. (public, NYSE: FIGS)
HeadquartersSanta Monica, CA
Founded2013
Founder(s)Heather Hasson, Trina Spear
Latest revenueNet revenues $631.1M ($631,098K), FY2025, as per company filings
SectorFashion & Apparel
Country of originUnited States

Sources

  • Annual report (Form 10-K) and financial results filed with the U.S. Securities and Exchange Commission
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
For FIGS – badge and citation

Show the badge on your website

FIGS ranked #11 in America's Most Trusted D2C Brands 2026 by WCRC

Paste the code into your website's HTML. The badge must link back to this page and may not be altered. Download the badge (SVG). For print or high-resolution files, write to consulting@wcrcint.com.

Work with WCRC

Want to go deeper?

The WCRC Business Intelligence Unit can walk you through the research behind this ranking and what it means for your brand, your market or your story.

Contact us: consulting@wcrcint.com

Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in the United States, are US-controlled today, were born selling direct to consumers and still sell mainly direct. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand. No brand paid to be included, and inclusion cannot be bought.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as filed with the US Securities and Exchange Commission or published in company results, or, where marked, as stated by the company itself. Some figures are for a parent segment or a run rate, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.