America's Most Trusted D2C Brands 2026 › Venmo
#12 of 100 – Financial Services

Venmo

Social peer-to-peer payments app with a debit card, credit card and checkout at merchants.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 76/100
Venmo ranked #12 in America's Most Trusted D2C Brands 2026 by WCRC
Trust Score81.04out of 100
US D2C rank#12 of 100
HeadquartersNew York, NY
Founded2009
Latest revenue$1.7B Venmo revenue (FY2025, up about 20% excluding interest on customer balances)
Trust pillar76/100

The Venmo story

Venmo was founded in 2009 by Andrew Kortina, Iqram Magdon-Ismail and is owned today by PayPal Holdings (public, Nasdaq: PYPL); acquired via Braintree in 2012-2013. It is one of 16 Financial Services brands in this year's ranking, where it places #1.

Why people trust Venmo

It is a habit for splitting bills among friends, backed by PayPal's scale and buyer protection on eligible purchases.

The watch-out

Its revenue is not broken out in PayPal's filed financial statements, and the app has faced criticism over default-public transaction feeds and scams.

Why Venmo ranks #12

Strongest of the four trust-led pillars

Brand Recall, scored 94 out of 100.

Room to grow

Consumer Trust & Sentiment, scored 76 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Venmo scores 81.04 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
76
Brand Recall (18%)
94
Brand Positioning (15%)
80
Brand Love (15%)
80
Product, Innovation & Delivery (10%)
80
Digital & Financial Soundness (6%)
82
Governance & ESG (4%)
72

Versus its nearest rivals

10RhodeBeauty · 82.7011FIGSFashion · 81.0412VenmoFinancial Services · 81.0413AirbnbMarketplaces · 80.9614TeslaMobility · 80.58

Questions people ask

What rank is Venmo in WCRC's America's Most Trusted D2C Brands 2026?

Venmo ranks #12 of 100 in WCRC's America's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 81.04 out of 100.

Why is Venmo trusted?

It is a habit for splitting bills among friends, backed by PayPal's scale and buyer protection on eligible purchases.

What is Venmo's revenue?

$1.7B Venmo revenue (FY2025, up about 20% excluding interest on customer balances), as per the company's filed accounts or published results.

Who owns Venmo?

Venmo is owned by PayPal Holdings (public, Nasdaq: PYPL); acquired via Braintree in 2012-2013. It was founded in 2009 and is based in New York, NY.

What is Venmo's biggest challenge?

Its revenue is not broken out in PayPal's filed financial statements, and the app has faced criticism over default-public transaction feeds and scams.

Key facts

BrandVenmo
Company / ownerPayPal Holdings (public, Nasdaq: PYPL); acquired via Braintree in 2012-2013
HeadquartersNew York, NY
Founded2009
Founder(s)Andrew Kortina, Iqram Magdon-Ismail
Latest revenue$1.7B Venmo revenue (FY2025, up about 20% excluding interest on customer balances), as stated by the company
SectorFinancial Services
Country of originUnited States

Sources

  • Revenue figure published by the company in its own announcements
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in the United States, are US-controlled today, were born selling direct to consumers and still sell mainly direct. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand. No brand paid to be included, and inclusion cannot be bought.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as filed with the US Securities and Exchange Commission or published in company results, or, where marked, as stated by the company itself. Some figures are for a parent segment or a run rate, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.