America's Most Trusted D2C Brands 2026 › Gemini
#99 of 100 – Financial Services

Gemini

Crypto exchange, custody and Gemini credit card sold directly to consumers.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 62/100
Gemini ranked #99 in America's Most Trusted D2C Brands 2026 by WCRC
Trust Score65.10out of 100
US D2C rank#99 of 100
HeadquartersNew York, NY
Founded2014
Latest revenue$179.6M total revenue (FY2025, up 26%)
Trust pillar62/100

The Gemini story

Gemini was founded in 2014 by Cameron Winklevoss, Tyler Winklevoss and is owned today by Gemini Space Station Inc. (public, Nasdaq: GEMI; the Winklevoss twins hold voting control). It is one of 16 Financial Services brands in this year's ranking, where it places #16.

Why people trust Gemini

A New York-chartered trust company regulated by NYDFS, with a security-first pitch.

The watch-out

Lost about $583M in 2025, and its Gemini Earn program froze customer funds in 2022, leading to regulatory settlements.

Why Gemini ranks #99

Strongest of the four trust-led pillars

Brand Positioning, scored 74 out of 100.

Room to grow

Brand Love, scored 60 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Gemini scores 65.10 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
62
Brand Recall (18%)
70
Brand Positioning (15%)
74
Brand Love (15%)
60
Product, Innovation & Delivery (10%)
72
Digital & Financial Soundness (6%)
48
Governance & ESG (4%)
62

Versus its nearest rivals

96OfferpadHome · 67.1297CheggTech · 65.4698Vivid SeatsMarketplaces · 65.2099GeminiFinancial Services · 65.10100SelectQuoteInsurance · 65.00

Questions people ask

What rank is Gemini in WCRC's America's Most Trusted D2C Brands 2026?

Gemini ranks #99 of 100 in WCRC's America's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 65.10 out of 100.

Why is Gemini trusted?

A New York-chartered trust company regulated by NYDFS, with a security-first pitch.

What is Gemini's revenue?

$179.6M total revenue (FY2025, up 26%), as per the company's filed accounts or published results.

Who owns Gemini?

Gemini is owned by Gemini Space Station Inc. (public, Nasdaq: GEMI; the Winklevoss twins hold voting control). It was founded in 2014 and is based in New York, NY.

What is Gemini's biggest challenge?

Lost about $583M in 2025, and its Gemini Earn program froze customer funds in 2022, leading to regulatory settlements.

Key facts

BrandGemini
Company / ownerGemini Space Station Inc. (public, Nasdaq: GEMI; the Winklevoss twins hold voting control)
HeadquartersNew York, NY
Founded2014
Founder(s)Cameron Winklevoss, Tyler Winklevoss
Latest revenue$179.6M total revenue (FY2025, up 26%), as per company filings
SectorFinancial Services
Country of originUnited States

Sources

  • Annual report (Form 10-K) and financial results filed with the U.S. Securities and Exchange Commission
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
For Gemini – badge and citation

Show the badge on your website

Gemini ranked #99 in America's Most Trusted D2C Brands 2026 by WCRC

Paste the code into your website's HTML. The badge must link back to this page and may not be altered. Download the badge (SVG). For print or high-resolution files, write to consulting@wcrcint.com.

Work with WCRC

Want to go deeper?

The WCRC Business Intelligence Unit can walk you through the research behind this ranking and what it means for your brand, your market or your story.

Contact us: consulting@wcrcint.com

Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in the United States, are US-controlled today, were born selling direct to consumers and still sell mainly direct. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand. No brand paid to be included, and inclusion cannot be bought.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as filed with the US Securities and Exchange Commission or published in company results, or, where marked, as stated by the company itself. Some figures are for a parent segment or a run rate, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.