The Karmo story
Karmo was founded in Australia in 2019 by Nick Boucher and Sam Zammit and is owned today by Private; Australian dealer group Autoleague is the major shareholder, and Eagers Automotive (ASX: APE) announced a 17.5% stake in 2026. It is one of 12 Mobility & Auto brands in this year's ranking, where it places #12.
Why people trust Karmo
It had about 2,400 subscribers at the time of its Smart50 listing and has a A$165M debt facility with the finance arms of Volkswagen and Toyota.
The watch-out
It has moved from a consumer-led business towards fleet and novated customers, the consumer share of revenue is not disclosed, and growth relies on a large debt facility.
Why Karmo ranks #98
Brand Positioning, scored 74 out of 100.
Brand Recall, scored 40 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Karmo scores 64.82 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Karmo in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?
Karmo ranks #98 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 64.82 out of 100.
Why is Karmo trusted?
It had about 2,400 subscribers at the time of its Smart50 listing and has a A$165M debt facility with the finance arms of Volkswagen and Toyota.
What is Karmo's revenue?
A$32M revenue (FY2025), as stated by the company.
Who owns Karmo?
Karmo is owned by Private; Australian dealer group Autoleague is the major shareholder, and Eagers Automotive (ASX: APE) announced a 17.5% stake in 2026. It was founded in 2019 in Australia and is based in Brisbane, QLD, Australia.
What is Karmo's biggest challenge?
It has moved from a consumer-led business towards fleet and novated customers, the consumer share of revenue is not disclosed, and growth relies on a large debt facility.
Key facts
| Brand | Karmo |
|---|---|
| Company / owner | Private; Australian dealer group Autoleague is the major shareholder, and Eagers Automotive (ASX: APE) announced a 17.5% stake in 2026 |
| Headquarters | Brisbane, QLD, Australia |
| Founded | 2019 |
| Founder(s) | Nick Boucher and Sam Zammit |
| Latest revenue | A$32M revenue (FY2025), as stated by the company |
| Sector | Mobility & Auto |
| Country of origin | Australia |
Sources
- Revenue figure published by the company in its own announcements
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data