Australia & New Zealand's Most Trusted D2C Brands 2026 › Botanicals by Luxe
#100 of 100 – Beauty & Personal Care

Botanicals by Luxe

Botanicals by Luxe makes small-batch natural skincare formulated by a skin therapist and sells it through its own online store with shipping Australia wide; its site lists no stockists.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 76/100
Botanicals by Luxe ranked #100 in Australia & New Zealand's Most Trusted D2C Brands 2026 by WCRC
Trust Score63.12out of 100
ANZ D2C rank#100 of 100
HeadquartersNewtown, VIC, Australia
Founded2018
Latest revenueA$1.3M revenue (FY2025)
Trust pillar76/100

The Botanicals by Luxe story

Botanicals by Luxe was founded in Australia in 2018 by Bec Connolly and is owned today by Private, founder-run. It is one of 3 Beauty & Personal Care brands in this year's ranking, where it places #3.

Why people trust Botanicals by Luxe

SmartCompany reports more than 50,000 customers and an 81% repeat purchase rate.

The watch-out

The founder has scaled the business largely on her own, with one employee listed, and has said supply chain interruptions made it feel as if the whole thing could come crashing down.

Why Botanicals by Luxe ranks #100

Strongest of the four trust-led pillars

Consumer Trust & Sentiment, scored 76 out of 100.

Room to grow

Brand Recall, scored 28 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Botanicals by Luxe scores 63.12 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
76
Brand Recall (18%)
28
Brand Positioning (15%)
72
Brand Love (15%)
72
Product, Innovation & Delivery (10%)
72
Digital & Financial Soundness (6%)
44
Governance & ESG (4%)
58

Versus its nearest rivals

96betrTech · 65.3497CettireFashion · 65.2898KarmoMobility · 64.8299BeforepayFinancial Services · 63.70100Botanicals by LuxeBeauty · 63.12

Questions people ask

What rank is Botanicals by Luxe in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?

Botanicals by Luxe ranks #100 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 63.12 out of 100.

Why is Botanicals by Luxe trusted?

SmartCompany reports more than 50,000 customers and an 81% repeat purchase rate.

What is Botanicals by Luxe's revenue?

A$1.3M revenue (FY2025), as stated by the company.

Who owns Botanicals by Luxe?

Botanicals by Luxe is owned by Private, founder-run. It was founded in 2018 in Australia and is based in Newtown, VIC, Australia.

What is Botanicals by Luxe's biggest challenge?

The founder has scaled the business largely on her own, with one employee listed, and has said supply chain interruptions made it feel as if the whole thing could come crashing down.

Key facts

BrandBotanicals by Luxe
Company / ownerPrivate, founder-run
HeadquartersNewtown, VIC, Australia
Founded2018
Founder(s)Bec Connolly
Latest revenueA$1.3M revenue (FY2025), as stated by the company
SectorBeauty & Personal Care
Country of originAustralia

Sources

  • Revenue figure published by the company in its own announcements
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in Australia or New Zealand, are controlled there today, and sell mainly direct to consumers: online, by app, by phone or mail order, or through their own stores under their own label. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as lodged with the ASX or NZX, with ASIC or the New Zealand Companies Office, or published in company results, or, where marked, as stated by the company itself. Figures are in Australian or New Zealand dollars unless noted, and are not converted. Some figures are for a parent company segment, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.