Australia & New Zealand's Most Trusted D2C Brands 2026 › City Chic
#75 of 100 – Fashion & Apparel

City Chic

Plus-size womenswear brand that sells its own label through stores in Australia and New Zealand and a global online store.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 72/100
City Chic ranked #75 in Australia & New Zealand's Most Trusted D2C Brands 2026 by WCRC
Trust Score71.70out of 100
ANZ D2C rank#75 of 100
HeadquartersSydney, NSW, Australia
Founded1992
Latest revenueA$130.5M sales revenue (FY2026, year ended 28 Jun 2026)
Trust pillar72/100

The City Chic story

City Chic was founded in Australia in 1992 by Gary Perlstein and Ian Miller and is owned today by Public (ASX: CCX), City Chic Collective Ltd. It is one of 20 Fashion & Apparel brands in this year's ranking, where it places #16.

Why people trust City Chic

It specialises in plus-size fashion, and Australia and New Zealand revenue grew 7.6% to A$113.8M in FY2026 across stores and online.

The watch-out

Total revenue fell 3% in FY2026 as US revenue dropped 42% on tariff uncertainty, after earlier losses and the sale of its Evans and Avenue brands.

Why City Chic ranks #75

Strongest of the four trust-led pillars

Brand Positioning, scored 80 out of 100.

Room to grow

Brand Recall, scored 68 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. City Chic scores 71.70 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
72
Brand Recall (18%)
68
Brand Positioning (15%)
80
Brand Love (15%)
74
Product, Innovation & Delivery (10%)
72
Digital & Financial Soundness (6%)
58
Governance & ESG (4%)
66

Versus its nearest rivals

73Kogan.comMarketplaces · 72.6674Seed & SproutHome · 71.7075City ChicFashion · 71.7076The Hamper EmporiumFood · 71.6277JaggadFashion · 71.42

Questions people ask

What rank is City Chic in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?

City Chic ranks #75 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 71.70 out of 100.

Why is City Chic trusted?

It specialises in plus-size fashion, and Australia and New Zealand revenue grew 7.6% to A$113.8M in FY2026 across stores and online.

What is City Chic's revenue?

A$130.5M sales revenue (FY2026, year ended 28 Jun 2026), as per company filings.

Who owns City Chic?

City Chic is owned by Public (ASX: CCX), City Chic Collective Ltd. It was founded in 1992 in Australia and is based in Sydney, NSW, Australia.

What is City Chic's biggest challenge?

Total revenue fell 3% in FY2026 as US revenue dropped 42% on tariff uncertainty, after earlier losses and the sale of its Evans and Avenue brands.

Key facts

BrandCity Chic
Company / ownerPublic (ASX: CCX), City Chic Collective Ltd
HeadquartersSydney, NSW, Australia
Founded1992
Founder(s)Gary Perlstein and Ian Miller
Latest revenueA$130.5M sales revenue (FY2026, year ended 28 Jun 2026), as per company filings
SectorFashion & Apparel
Country of originAustralia

Sources

  • Annual report and results announcements lodged with the ASX
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in Australia or New Zealand, are controlled there today, and sell mainly direct to consumers: online, by app, by phone or mail order, or through their own stores under their own label. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as lodged with the ASX or NZX, with ASIC or the New Zealand Companies Office, or published in company results, or, where marked, as stated by the company itself. Figures are in Australian or New Zealand dollars unless noted, and are not converted. Some figures are for a parent company segment, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.