The story of The Hamper Emporium
The Hamper Emporium was founded in Australia in 2010 by Emily McWaters and is owned today by Maggie Beer Holdings Ltd (ASX: MBH). It is one of 6 Food & Beverage brands in this year's ranking, where it places #4.
Why people trust The Hamper Emporium
It has traded since 2010, and its ASX-listed owner, which publishes its sales, ended a sale process in October 2026 and kept the business.
The watch-out
Sales fell 6.3% in FY2026 after a June 2025 website move cut organic search traffic, and the parent booked a A$3.5M goodwill impairment on the business.
Why The Hamper Emporium ranks #76
Consumer Trust & Sentiment, scored 78 out of 100.
Brand Recall, scored 60 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. The Hamper Emporium scores 71.62 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is The Hamper Emporium in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?
The Hamper Emporium ranks #76 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 71.62 out of 100.
Why is The Hamper Emporium trusted?
It has traded since 2010, and its ASX-listed owner, which publishes its sales, ended a sale process in October 2026 and kept the business.
What is The Hamper Emporium's revenue?
A$41.4M net sales (FY2026, year ended 30 Jun 2026, Hampers & Gifts Australia segment of Maggie Beer Holdings), as per company filings.
Who owns The Hamper Emporium?
The Hamper Emporium is owned by Maggie Beer Holdings Ltd (ASX: MBH). It was founded in 2010 in Australia and is based in Sydney, NSW, Australia.
What is The Hamper Emporium's biggest challenge?
Sales fell 6.3% in FY2026 after a June 2025 website move cut organic search traffic, and the parent booked a A$3.5M goodwill impairment on the business.
Key facts
| Brand | The Hamper Emporium |
|---|---|
| Company / owner | Maggie Beer Holdings Ltd (ASX: MBH) |
| Headquarters | Sydney, NSW, Australia |
| Founded | 2010 |
| Founder(s) | Emily McWaters |
| Latest revenue | A$41.4M net sales (FY2026, year ended 30 Jun 2026, Hampers & Gifts Australia segment of Maggie Beer Holdings), as per company filings |
| Sector | Food & Beverage |
| Country of origin | Australia |
Sources
- Annual report and results announcements lodged with the ASX by the parent company
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data