The Jaggad story
Jaggad began as a triathlon label and was bought and relaunched in 2013 by Chris Judd and Steven Greene, who are among its owners today. It is one of 20 Fashion & Apparel brands in this year's ranking, where it places #17.
Why people trust Jaggad
Its current owners bought it in 2013 as a niche triathlon label, and it reported 12% revenue growth in FY2026 and says sales are tracking 32% ahead in the first two months of FY2027.
The watch-out
It is far smaller than rival Lorna Jane, which reported A$223.2M in sales in FY2025, has been absent from New Zealand since 2020 and discloses no profit figures.
Why Jaggad ranks #77
Consumer Trust & Sentiment, scored 78 out of 100.
Brand Recall, scored 52 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Jaggad scores 71.42 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Jaggad in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?
Jaggad ranks #77 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 71.42 out of 100.
Why is Jaggad trusted?
Its current owners bought it in 2013 as a niche triathlon label, and it reported 12% revenue growth in FY2026 and says sales are tracking 32% ahead in the first two months of FY2027.
What is Jaggad's revenue?
about A$32M revenue (FY2026), as reported from company information.
Who owns Jaggad?
Jaggad is owned by Private; owners include Chris Judd and Steven Greene. It was founded in 2013 in Australia and is based in Melbourne, VIC, Australia.
What is Jaggad's biggest challenge?
It is far smaller than rival Lorna Jane, which reported A$223.2M in sales in FY2025, has been absent from New Zealand since 2020 and discloses no profit figures.
Key facts
| Brand | Jaggad |
|---|---|
| Company / owner | Private; owners include Chris Judd and Steven Greene |
| Headquarters | Melbourne, VIC, Australia |
| Founded | 2013 |
| Founder(s) | Not listed in our verified sources |
| Latest revenue | about A$32M revenue (FY2026), as reported from company information |
| Sector | Fashion & Apparel |
| Country of origin | Australia |
Sources
- Revenue figure reported in the trade press from company information
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data