Australia & New Zealand's Most Trusted D2C Brands 2026 › Dusk
#60 of 100 – Home & Living

Dusk

Home fragrance retailer that sells candles, diffusers and other fragrance products under its own Dusk brand through 144 stores and online.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 78/100
Dusk ranked #60 in Australia & New Zealand's Most Trusted D2C Brands 2026 by WCRC
Trust Score74.92out of 100
ANZ D2C rank#60 of 100
HeadquartersSydney, NSW, Australia
Founded2000
Latest revenueA$148.9M sales (FY2026, year ended 28 Jun 2026)
Trust pillar78/100

The Dusk story

Dusk was founded in Australia in 2000 and is owned today by Public (ASX: DSK), Dusk Group Ltd. It is one of 10 Home & Living brands in this year's ranking, where it places #6.

Why people trust Dusk

Its Dusk Rewards program reached a record 768,000 members in FY2026, up 18% on the year before.

The watch-out

It ended FY2026 with six fewer stores and sells a discretionary product in what it calls a subdued retail environment.

Why Dusk ranks #60

Strongest of the four trust-led pillars

Consumer Trust & Sentiment, scored 78 out of 100.

Room to grow

Brand Recall, scored 70 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Dusk scores 74.92 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
78
Brand Recall (18%)
70
Brand Positioning (15%)
76
Brand Love (15%)
76
Product, Innovation & Delivery (10%)
76
Digital & Financial Soundness (6%)
68
Governance & ESG (4%)
72

Versus its nearest rivals

58RedbubbleMarketplaces · 75.1659MedibankInsurance · 75.1660DuskHome · 74.9261Sky New ZealandTech · 74.9262GMHBAInsurance · 74.72

Questions people ask

What rank is Dusk in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?

Dusk ranks #60 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 74.92 out of 100.

Why is Dusk trusted?

Its Dusk Rewards program reached a record 768,000 members in FY2026, up 18% on the year before.

What is Dusk's revenue?

A$148.9M sales (FY2026, year ended 28 Jun 2026), as per company filings.

Who owns Dusk?

Dusk is owned by Public (ASX: DSK), Dusk Group Ltd. It was founded in 2000 in Australia and is based in Sydney, NSW, Australia.

What is Dusk's biggest challenge?

It ended FY2026 with six fewer stores and sells a discretionary product in what it calls a subdued retail environment.

Key facts

BrandDusk
Company / ownerPublic (ASX: DSK), Dusk Group Ltd
HeadquartersSydney, NSW, Australia
Founded2000
Founder(s)Not listed in our verified sources
Latest revenueA$148.9M sales (FY2026, year ended 28 Jun 2026), as per company filings
SectorHome & Living
Country of originAustralia

Sources

  • Annual report and results announcements lodged with the ASX
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
For Dusk – badge and citation

Show the badge on your website

Dusk ranked #60 in Australia & New Zealand's Most Trusted D2C Brands 2026 by WCRC

Paste the code into your website's HTML. The badge must link back to this page and may not be altered. Download the badge (SVG). For print or high-resolution files, write to consulting@wcrcint.com. Use of the badge is subject to the logo rights and terms of use.

Work with WCRC

Want to go deeper?

The WCRC Business Intelligence Unit can walk you through the research behind this ranking and what it means for your brand, your market or your story.

Contact us: consulting@wcrcint.com

Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in Australia or New Zealand, are controlled there today, and sell mainly direct to consumers: online, by app, by phone or mail order, or through their own stores under their own label. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as lodged with the ASX or NZX, with ASIC or the New Zealand Companies Office, or published in company results, or, where marked, as stated by the company itself. Figures are in Australian or New Zealand dollars unless noted, and are not converted. Some figures are for a parent company segment, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.