Australia & New Zealand's Most Trusted D2C Brands 2026 › Sky New Zealand
#61 of 100 – Tech & Subscriptions

Sky New Zealand

New Zealand pay TV and streaming company that sells Sky TV, Sky Sport Now, Neon and Sky Broadband subscriptions to households and owns the free-to-air Three channel.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 72/100
Sky New Zealand ranked #61 in Australia & New Zealand's Most Trusted D2C Brands 2026 by WCRC
Trust Score74.92out of 100
ANZ D2C rank#61 of 100
HeadquartersAuckland, New Zealand
Founded1987
Latest revenueNZ$826.1M underlying revenue (FY2026, year ended 30 Jun 2026)
Trust pillar72/100

The Sky New Zealand story

Sky New Zealand was founded in New Zealand in 1987 by Craig Heatley, Terry Jarvis, Trevor Farmer and Alan Gibbs and is owned today by Public (NZX: SKT), Sky Network Television Ltd. It is one of 8 Tech & Subscriptions brands in this year's ranking, where it places #5.

Why people trust Sky New Zealand

It was formed in 1987 and had 914,368 residential TV subscribers at 30 June 2025.

The watch-out

Satellite signal problems in 2024 and 2025 affected about 5% of customers, and its HBO Max content agreement was not renewed beyond mid-2026.

Why Sky New Zealand ranks #61

Strongest of the four trust-led pillars

Brand Recall, scored 90 out of 100.

Room to grow

Brand Love, scored 66 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Sky New Zealand scores 74.92 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
72
Brand Recall (18%)
90
Brand Positioning (15%)
70
Brand Love (15%)
66
Product, Innovation & Delivery (10%)
76
Digital & Financial Soundness (6%)
76
Governance & ESG (4%)
78

Versus its nearest rivals

59MedibankInsurance · 75.1660DuskHome · 74.9261Sky New ZealandTech · 74.9262GMHBAInsurance · 74.7263WestfundInsurance · 74.24

Questions people ask

What rank is Sky New Zealand in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?

Sky New Zealand ranks #61 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 74.92 out of 100.

Why is Sky New Zealand trusted?

It was formed in 1987 and had 914,368 residential TV subscribers at 30 June 2025.

What is Sky New Zealand's revenue?

NZ$826.1M underlying revenue (FY2026, year ended 30 Jun 2026), as per company filings.

Who owns Sky New Zealand?

Sky New Zealand is owned by Public (NZX: SKT), Sky Network Television Ltd. It was founded in 1987 in New Zealand and is based in Auckland, New Zealand.

What is Sky New Zealand's biggest challenge?

Satellite signal problems in 2024 and 2025 affected about 5% of customers, and its HBO Max content agreement was not renewed beyond mid-2026.

Key facts

BrandSky New Zealand
Company / ownerPublic (NZX: SKT), Sky Network Television Ltd
HeadquartersAuckland, New Zealand
Founded1987
Founder(s)Craig Heatley, Terry Jarvis, Trevor Farmer and Alan Gibbs
Latest revenueNZ$826.1M underlying revenue (FY2026, year ended 30 Jun 2026), as per company filings
SectorTech & Subscriptions
Country of originNew Zealand

Sources

  • Annual report and results announcements lodged with the NZX
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in Australia or New Zealand, are controlled there today, and sell mainly direct to consumers: online, by app, by phone or mail order, or through their own stores under their own label. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as lodged with the ASX or NZX, with ASIC or the New Zealand Companies Office, or published in company results, or, where marked, as stated by the company itself. Figures are in Australian or New Zealand dollars unless noted, and are not converted. Some figures are for a parent company segment, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.