The Forever New story
Forever New was founded in Australia in 2006 by Dipendra Goenka and is owned today by Private (ADT Group Holdings Pty Ltd). It is one of 20 Fashion & Apparel brands in this year's ranking, where it places #7.
Why people trust Forever New
It has traded for 20 years since opening its first Melbourne store in 2006 and says annual revenue has grown from about A$270M in 2019 to about A$400M.
The watch-out
Many of its outlets are concessions inside department stores, so part of its reach depends on partners, and it does not publish audited accounts.
Why Forever New ranks #37
Brand Recall, scored 82 out of 100.
Consumer Trust & Sentiment, scored 78 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Forever New scores 78.40 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Forever New in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?
Forever New ranks #37 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 78.40 out of 100.
Why is Forever New trusted?
It has traded for 20 years since opening its first Melbourne store in 2006 and says annual revenue has grown from about A$270M in 2019 to about A$400M.
What is Forever New's revenue?
about A$400M annual revenue (as stated by the managing director, October 2026), as stated by the company.
Who owns Forever New?
Forever New is owned by Private (ADT Group Holdings Pty Ltd). It was founded in 2006 in Australia and is based in Melbourne, VIC, Australia.
What is Forever New's biggest challenge?
Many of its outlets are concessions inside department stores, so part of its reach depends on partners, and it does not publish audited accounts.
Key facts
| Brand | Forever New |
|---|---|
| Company / owner | Private (ADT Group Holdings Pty Ltd) |
| Headquarters | Melbourne, VIC, Australia |
| Founded | 2006 |
| Founder(s) | Dipendra Goenka |
| Latest revenue | about A$400M annual revenue (as stated by the managing director, October 2026), as stated by the company |
| Sector | Fashion & Apparel |
| Country of origin | Australia |
Sources
- Revenue figure published by the company in its own announcements
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data