The Mighty Ape story
Mighty Ape was founded in New Zealand in 1999 by Simon Barton and is owned today by Kogan.com Ltd (ASX: KGN). It is one of 6 Marketplaces & Resale brands in this year's ranking, where it places #1.
Why people trust Mighty Ape
It has sold online since 1999, first as GameZone and as Mighty Ape since 2008, and offers same-day delivery through Jungle Express.
The watch-out
Segment revenue fell 29.9% in FY2026, and a May 2025 privacy breach that let users see other customers' accounts led the Office of the Privacy Commissioner to confirm a formal investigation in June 2025.
Why Mighty Ape ranks #35
Consumer Trust & Sentiment, scored 84 out of 100.
Brand Recall, scored 74 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Mighty Ape scores 78.80 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Mighty Ape in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?
Mighty Ape ranks #35 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 78.80 out of 100.
Why is Mighty Ape trusted?
It has sold online since 1999, first as GameZone and as Mighty Ape since 2008, and offers same-day delivery through Jungle Express.
What is Mighty Ape's revenue?
A$85.6M Mighty Ape revenue (FY2026, year ended 30 Jun 2026, a segment of Kogan.com), as per company filings.
Who owns Mighty Ape?
Mighty Ape is owned by Kogan.com Ltd (ASX: KGN). It was founded in 1999 in New Zealand and is based in Auckland, New Zealand.
What is Mighty Ape's biggest challenge?
Segment revenue fell 29.9% in FY2026, and a May 2025 privacy breach that let users see other customers' accounts led the Office of the Privacy Commissioner to confirm a formal investigation in June 2025.
Key facts
| Brand | Mighty Ape |
|---|---|
| Company / owner | Kogan.com Ltd (ASX: KGN) |
| Headquarters | Auckland, New Zealand |
| Founded | 1999 |
| Founder(s) | Simon Barton |
| Latest revenue | A$85.6M Mighty Ape revenue (FY2026, year ended 30 Jun 2026, a segment of Kogan.com), as per company filings |
| Sector | Marketplaces & Resale |
| Country of origin | New Zealand |
Sources
- Annual report and results announcements lodged with the ASX by the parent company
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data