The Michael Hill story
Michael Hill was founded in New Zealand in 1979 by Michael Hill and Christine Hill and is owned today by Public (ASX: MHJ, NZX: MHJ), Michael Hill International Ltd. It is one of 4 Jewellery & Eyewear brands in this year's ranking, where it places #2.
Why people trust Michael Hill
A founder-named jeweller that has traded since 1979 and grew sales in each of Australia, New Zealand and Canada in local currency in FY2026.
The watch-out
Revenue rose only 1.9% in FY2026, it closed its Medley and TenSevenSeven brands with A$6.1M of write-offs, and its last United States stores were shut in 2018.
Why Michael Hill ranks #36
Brand Recall, scored 86 out of 100.
Brand Love, scored 74 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Michael Hill scores 78.50 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Michael Hill in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?
Michael Hill ranks #36 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 78.50 out of 100.
Why is Michael Hill trusted?
A founder-named jeweller that has traded since 1979 and grew sales in each of Australia, New Zealand and Canada in local currency in FY2026.
What is Michael Hill's revenue?
A$655.7M group revenue (FY2026, 52 weeks ended 28 Jun 2026), as per company filings.
Who owns Michael Hill?
Michael Hill is owned by Public (ASX: MHJ, NZX: MHJ), Michael Hill International Ltd. It was founded in 1979 in New Zealand and is based in Brisbane, QLD, Australia.
What is Michael Hill's biggest challenge?
Revenue rose only 1.9% in FY2026, it closed its Medley and TenSevenSeven brands with A$6.1M of write-offs, and its last United States stores were shut in 2018.
Key facts
| Brand | Michael Hill |
|---|---|
| Company / owner | Public (ASX: MHJ, NZX: MHJ), Michael Hill International Ltd |
| Headquarters | Brisbane, QLD, Australia |
| Founded | 1979 |
| Founder(s) | Michael Hill and Christine Hill |
| Latest revenue | A$655.7M group revenue (FY2026, 52 weeks ended 28 Jun 2026), as per company filings |
| Sector | Jewellery & Eyewear |
| Country of origin | New Zealand |
Sources
- Annual report and results announcements lodged with the ASX
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data