The AA Insurance story
AA Insurance was set up in New Zealand in 1994 as a joint venture between the New Zealand Automobile Association and Vero Insurance New Zealand, which is part of Australia's Suncorp Group. It is one of 16 Insurance brands in this year's ranking, where it places #1.
Why people trust AA Insurance
It has more than 560,000 customers and 1.1 million policies, and says it has been voted Reader's Digest Most Trusted General Insurer for 16 years running.
The watch-out
Net profit fell about 15% to NZ$144.1M in FY2026 as claims and other insurance service expenses rose 7.9%.
Why AA Insurance ranks #4
Consumer Trust & Sentiment, scored 92 out of 100.
Brand Positioning, scored 84 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. AA Insurance scores 86.72 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is AA Insurance in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?
AA Insurance ranks #4 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 86.72 out of 100.
Why is AA Insurance trusted?
It has more than 560,000 customers and 1.1 million policies, and says it has been voted Reader's Digest Most Trusted General Insurer for 16 years running.
What is AA Insurance's revenue?
NZ$1.01B premium revenue (FY2026, year ended 30 Jun 2026), as per company filings.
Who owns AA Insurance?
AA Insurance is owned by Vero Insurance New Zealand (part of Suncorp Group, ASX: SUN) 68% and the New Zealand Automobile Association 32%. It was founded in 1994 in New Zealand and is based in Auckland, New Zealand.
What is AA Insurance's biggest challenge?
Net profit fell about 15% to NZ$144.1M in FY2026 as claims and other insurance service expenses rose 7.9%.
Key facts
| Brand | AA Insurance |
|---|---|
| Company / owner | Vero Insurance New Zealand (part of Suncorp Group, ASX: SUN) 68% and the New Zealand Automobile Association 32% |
| Headquarters | Auckland, New Zealand |
| Founded | 1994 |
| Founder(s) | Not listed in our verified sources |
| Latest revenue | NZ$1.01B premium revenue (FY2026, year ended 30 Jun 2026), as per company filings |
| Sector | Insurance |
| Country of origin | New Zealand |
Sources
- Annual report and results announcements lodged with the ASX by the parent company
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data