The Adyen story
Pieter van der Does and Arnout Schuijff founded Adyen in Amsterdam in 2006. They had previously built and sold a payments business. Their idea was to build a single platform for payments from scratch, handling online, in-store and mobile payments.
What makes Adyen powerful
Adyen built its payments stack in-house, giving it a technical edge. It serves many of the world's largest companies, including global retailers and platforms. Its single platform lets merchants see all their payments data in one place.
Adyen today
Adyen N.V. is listed in Amsterdam and led by co-CEOs Pieter van der Does and Ingo Uytdehaage. The company is known for growing profitably.
What comes next for Adyen
Adyen's road ahead is about winning more large merchants and growing its embedded financial services.
Why Adyen ranks #73
Product, Innovation & Delivery (78.0) and Digital Presence & Financial Soundness (78.0) carry Adyen's Power Score of 67.84.
Brand Positioning & Recall at 56.0. What would move it: Sharper, more consistent brand communication and wider unaided recall outside its home markets.
Pillar profile
Versus its nearest rivals
9 Financial Services brands are in the Europe 100. Adyen is #3 in its sector.
Questions people ask
What rank is Adyen in WCRC's Europe's Most Powerful 100 Brands 2026?
Adyen ranks #73 of 100 in Europe's Most Powerful 100 Brands 2026, with a WCRC Power Score of 67.84 out of 100.
When was Adyen founded and who founded it?
Adyen was founded in 2006. Founder(s): Pieter van der Does and Arnout Schuijff.
What is Adyen's weakest area?
In the 2026 assessment, Adyen's lowest pillar is Brand Positioning & Recall at 56.0 out of 100.
Who leads Adyen today?
Pieter van der Does and Ingo Uytdehaage, Co-CEOs. The brand is owned by Adyen N.V..
Where is Adyen headquartered?
Adyen is based in Amsterdam, Netherlands. Its country of origin is Netherlands.
What is Adyen's revenue?
€2.36bn net revenue (FY2025, +18%), according to the company's published results.
What is a signature fact about Adyen?
Adyen means "start over again" in Surinamese, chosen by its founders.
Key facts
| Brand | Adyen |
|---|---|
| Company / owner | Adyen N.V. |
| Headquarters | Amsterdam, Netherlands |
| Founded | 2006 |
| Founder(s) | Pieter van der Does and Arnout Schuijff |
| Leadership | Pieter van der Does and Ingo Uytdehaage, Co-CEOs |
| Latest revenue | €2.36bn net revenue (FY2025, +18%) Source |
| Sector | Financial Services |
| Country of origin | Netherlands |
| Signature fact | Adyen means "start over again" in Surinamese, chosen by its founders. |
| Official website | adyen.com |
Adyen is ranked #73 in WCRC's Europe's Most Powerful 100 Brands 2026 (Power Score 67.84).