The Gucci story
Guccio Gucci, who had worked at the Savoy Hotel in London, opened a leather goods shop in Florence in 1921. Inspired by English aristocratic style, he made luggage and accessories. The house introduced the Bamboo bag in 1947, the Horsebit loafer in 1953 and the green-red-green Web stripe, which became its codes.
What makes Gucci powerful
Gucci holds some of the highest recall in luxury fashion. The double-G monogram, the Horsebit and the Web stripe are recognised around the world. Creative directors from Tom Ford to Alessandro Michele have each redefined the house for their time.
Gucci today
Gucci is the largest brand of Kering, the Paris-based luxury group controlled by the Pinault family. Its products are made in Italy, many in the Florence area. Gucci's recent years have been a period of change, with new creative and executive leadership.
What comes next for Gucci
Gucci's road ahead is about restoring growth with a new creative direction while protecting the heritage codes that make it one of the most recognised names in fashion.
Why Gucci ranks #35
Brand Positioning & Recall (84.0) and Product, Innovation & Delivery (70.0) carry Gucci's Power Score of 72.36.
Digital Presence & Financial Soundness at 66.0. What would move it: Stronger digital engagement and clearer published financial reporting at brand level.
Pillar profile
Versus its nearest rivals
17 Luxury & Fashion brands are in the Europe 100. Gucci is #10 in its sector.
Questions people ask
What rank is Gucci in WCRC's Europe's Most Powerful 100 Brands 2026?
Gucci ranks #35 of 100 in Europe's Most Powerful 100 Brands 2026, with a WCRC Power Score of 72.36 out of 100.
When was Gucci founded and who founded it?
Gucci was founded in 1921. Founder(s): Guccio Gucci.
What is Gucci's weakest area?
In the 2026 assessment, Gucci's lowest pillar is Sustainability, Governance & ESG at 66.0 out of 100.
Who leads Gucci today?
Francesca Bellettini, President and CEO, Gucci (Kering CEO Luca de Meo). The brand is owned by Kering SA.
Where is Gucci headquartered?
Gucci is based in Florence, Italy. Its country of origin is Italy.
What is Gucci's revenue?
€5.99bn revenue (FY2025, -22%); Kering €14.68bn, according to the company's published results.
What is a signature fact about Gucci?
Guccio Gucci opened his first leather goods shop in Florence in 1921.
Key facts
| Brand | Gucci |
|---|---|
| Company / owner | Kering SA |
| Headquarters | Florence, Italy |
| Founded | 1921 |
| Founder(s) | Guccio Gucci |
| Leadership | Francesca Bellettini, President and CEO, Gucci (Kering CEO Luca de Meo) |
| Latest revenue | €5.99bn revenue (FY2025, -22%); Kering €14.68bn Source |
| Sector | Luxury & Fashion |
| Country of origin | Italy |
| Signature fact | Guccio Gucci opened his first leather goods shop in Florence in 1921. |
| Official website | gucci.com |
Gucci is ranked #35 in WCRC's Europe's Most Powerful 100 Brands 2026 (Power Score 72.36).