The ING story
ING was formed in 1991 through the merger of insurer Nationale-Nederlanden and the bank NMB Postbank Groep. The new group took the orange lion, a symbol of the Netherlands, as its emblem.
What makes ING powerful
ING's power comes from being an early digital bank. Its ING Direct operations showed in the late 1990s and 2000s that customers would bank online without branches, and the group has built on that with simple mobile apps. Its orange colour is recognised across Europe.
ING today
ING Groep is headquartered in Amsterdam and has separated from its insurance businesses to focus on banking. It serves retail and business customers across Europe and wholesale banking clients worldwide. Steven van Rijswijk is CEO.
What comes next for ING
ING's next phase is about growing its customer base in its main markets, using data and AI to serve customers better, and financing the energy transition.
Why ING ranks #81
Sustainability, Governance & ESG (68.0) and Digital Presence & Financial Soundness (68.0) carry ING's Power Score of 66.52.
Product, Innovation & Delivery at 66.0. What would move it: A faster product renewal cycle and clearer proof of innovation that customers can feel.
Pillar profile
Versus its nearest rivals
9 Financial Services brands are in the Europe 100. ING is #5 in its sector.
Questions people ask
What rank is ING in WCRC's Europe's Most Powerful 100 Brands 2026?
ING ranks #81 of 100 in Europe's Most Powerful 100 Brands 2026, with a WCRC Power Score of 66.52 out of 100.
When was ING founded and who founded it?
ING was founded in 1991. Founder(s): Merger of Nationale-Nederlanden and NMB Postbank.
What is ING's weakest area?
In the 2026 assessment, ING's lowest pillar is Brand Positioning & Recall at 66.0 out of 100.
Who leads ING today?
Steven van Rijswijk, CEO. The brand is owned by ING Groep N.V..
Where is ING headquartered?
ING is based in Amsterdam, Netherlands. Its country of origin is Netherlands.
What is ING's revenue?
€23.0bn total income (FY2025), according to the company's published results.
What is a signature fact about ING?
ING's orange lion reflects its Dutch roots: orange is the national colour of the Netherlands and the lion is its national symbol.
Key facts
| Brand | ING |
|---|---|
| Company / owner | ING Groep N.V. |
| Headquarters | Amsterdam, Netherlands |
| Founded | 1991 |
| Founder(s) | Merger of Nationale-Nederlanden and NMB Postbank |
| Leadership | Steven van Rijswijk, CEO |
| Latest revenue | €23.0bn total income (FY2025) Source |
| Sector | Financial Services |
| Country of origin | Netherlands |
| Signature fact | ING's orange lion reflects its Dutch roots: orange is the national colour of the Netherlands and the lion is its national symbol. |
| Official website | ing.com |
ING is ranked #81 in WCRC's Europe's Most Powerful 100 Brands 2026 (Power Score 66.52).