The Moët & Chandon story
Claude Moët founded his Champagne house in Épernay in 1743. His grandson Jean-Rémy Moët expanded it and welcomed Napoleon Bonaparte as a client. The Chandon name was added when Jean-Rémy's son-in-law joined the business. Moët & Chandon acquired the Dom Pérignon name and later launched it as a prestige cuvée.
What makes Moët & Chandon powerful
Moët & Chandon is the most recognised Champagne in the world, linked with celebration, film and fashion. Moët Impérial, created in 1869, is its signature. The house's partnership with Formula 1 podiums, past and present, and with the film industry has kept it in view.
Moët & Chandon today
Moët & Chandon is part of Moët Hennessy, the wines and spirits division of LVMH. It owns vineyards in Champagne and maintains extensive cellars in Épernay. The house has committed to sustainable viticulture across its vineyards.
What comes next for Moët & Chandon
The road ahead for Moët & Chandon is to manage softer demand for Champagne in some markets while keeping its premium position.
Why Moët & Chandon ranks #50
Brand Positioning & Recall (78.0) and Consumer Trust & Sentiment (70.0) carry Moët & Chandon's Power Score of 69.68.
Digital Presence & Financial Soundness at 62.0. What would move it: Stronger digital engagement and clearer published financial reporting at brand level.
Pillar profile
Versus its nearest rivals
17 Food & Beverage brands are in the Europe 100. Moët & Chandon is #6 in its sector.
Questions people ask
What rank is Moët & Chandon in WCRC's Europe's Most Powerful 100 Brands 2026?
Moët & Chandon ranks #50 of 100 in Europe's Most Powerful 100 Brands 2026, with a WCRC Power Score of 69.68 out of 100.
When was Moët & Chandon founded and who founded it?
Moët & Chandon was founded in 1743. Founder(s): Claude Moët.
What is Moët & Chandon's weakest area?
In the 2026 assessment, Moët & Chandon's lowest pillar is Digital Presence & Financial Soundness at 62.0 out of 100.
Who leads Moët & Chandon today?
Part of LVMH. The brand is owned by LVMH Moët Hennessy Louis Vuitton.
Where is Moët & Chandon headquartered?
Moët & Chandon is based in Épernay, France. Its country of origin is France.
What is Moët & Chandon's revenue?
€80.8bn LVMH group revenue (FY2025), according to the company's published results.
What is a signature fact about Moët & Chandon?
Moët & Chandon has been producing Champagne in Épernay since 1743.
Key facts
| Brand | Moët & Chandon |
|---|---|
| Company / owner | LVMH Moët Hennessy Louis Vuitton |
| Headquarters | Épernay, France |
| Founded | 1743 |
| Founder(s) | Claude Moët |
| Leadership | Part of LVMH |
| Latest revenue | €80.8bn LVMH group revenue (FY2025) Source |
| Sector | Food & Beverage |
| Country of origin | France |
| Signature fact | Moët & Chandon has been producing Champagne in Épernay since 1743. |
| Official website | moet.com |
Moët & Chandon is ranked #50 in WCRC's Europe's Most Powerful 100 Brands 2026 (Power Score 69.68).