The Nespresso story
Nestlé engineer Eric Favre developed the idea for Nespresso after studying how Italian baristas made espresso. Nestlé launched the system in 1986, first for offices, then for homes. The Nespresso Club, which let members order capsules directly, became the foundation of the brand.
What makes Nespresso powerful
Nespresso created the premium single-serve coffee category. Its boutiques, its direct relationship with members and its "What else?" advertising made coffee at home feel like a luxury. The Vertuo system extended the range to larger cups for markets such as the United States.
Nespresso today
Nespresso is part of Nestlé and based in Lausanne. It became a certified B Corporation in 2022. The brand runs capsule recycling schemes in many countries and its AAA Sustainable Quality Program works with coffee farmers.
What comes next for Nespresso
Nespresso's next phase is about growing in North America, reducing its environmental footprint, including through paper-based capsules, and defending its position against new rivals.
Why Nespresso ranks #21
Nespresso ranks #59 in WCRC's World's Most Powerful 100 Brands 2026 with a Power Score of 75.28.
Europe's ranking carries the same score, which places Nespresso at #21 among brands of core European origin.
Pillar profile
Nespresso was assessed on all five pillars and 50 parameters in the World's Most Powerful 100 Brands 2026. See its full global profile.
Versus its nearest rivals
17 Food & Beverage brands are in the Europe 100. Nespresso is #3 in its sector.
Questions people ask
What rank is Nespresso in WCRC's Europe's Most Powerful 100 Brands 2026?
Nespresso ranks #21 of 100 in Europe's Most Powerful 100 Brands 2026, with a WCRC Power Score of 75.28 out of 100. It also ranks #59 in WCRC's World's Most Powerful 100 Brands 2026.
When was Nespresso founded and who founded it?
Nespresso was founded in 1986. Founder(s): Nestlé (system invented by Eric Favre).
Who leads Nespresso today?
Alfonso Gonzalez Loeschen, CEO of Nespresso; Philipp Navratil, CEO of Nestlé. The brand is owned by Nestlé S.A..
Where is Nespresso headquartered?
Nespresso is based in Lausanne, Switzerland. Its country of origin is Switzerland.
What is Nespresso's revenue?
CHF 6.5bn Nespresso sales; Nestlé group CHF 89.5bn (FY2025), according to the company's published results.
What is a signature fact about Nespresso?
Nespresso is a B Corp, certified in 2022.
Key facts
| Brand | Nespresso |
|---|---|
| Company / owner | Nestlé S.A. |
| Headquarters | Lausanne, Switzerland |
| Founded | 1986 |
| Founder(s) | Nestlé (system invented by Eric Favre) |
| Leadership | Alfonso Gonzalez Loeschen, CEO of Nespresso; Philipp Navratil, CEO of Nestlé |
| Latest revenue | CHF 6.5bn Nespresso sales; Nestlé group CHF 89.5bn (FY2025) Source |
| Sector | Food & Beverage |
| Country of origin | Switzerland |
| Signature fact | Nespresso is a B Corp, certified in 2022. |
| Official website | nespresso.com |
Nespresso is ranked #21 in WCRC's Europe's Most Powerful 100 Brands 2026 (Power Score 75.28).