The Arata story
Arata was founded in 2019 by Dhruv Bhasin, Dhruv Madhok and is owned today by Slick Organics Pvt Ltd. It is one of 20 Beauty & Personal Care brands in this year's ranking, where it places #19.
Why people trust Arata
Clean, plant-based formulas build trust with conscious buyers.
The watch-out
It is small and must keep pace with larger clean-beauty rivals.
Why Arata ranks #82
Consumer Trust & Sentiment, scored 74 out of 100.
Brand Recall, scored 56 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Arata scores 69.56 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Arata in WCRC's India's Most Trusted D2C Brands 2026?
Arata ranks #82 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 69.56 out of 100.
Why is Arata trusted?
Clean, plant-based formulas build trust with conscious buyers.
What is Arata's revenue?
₹21 Cr FY24, as per the company's filed accounts or published results.
Who owns Arata?
Arata is owned by Slick Organics Pvt Ltd. It was founded in 2019 and is based in India.
What is Arata's biggest challenge?
It is small and must keep pace with larger clean-beauty rivals.
Key facts
| Brand | Arata |
|---|---|
| Company / owner | Slick Organics Pvt Ltd |
| Headquarters | India |
| Founded | 2019 |
| Founder(s) | Dhruv Bhasin, Dhruv Madhok |
| Latest revenue | ₹21 Cr FY24, as per company filings |
| Sector | Beauty & Personal Care |
| Country of origin | India |
Sources
- Annual report of the parent company, Slick Organics Pvt Ltd, and financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data