The Plush story
Plush is an Indian-founded, Indian-owned brand. It is one of 9 Health & Wellness brands in this year's ranking, where it places #7.
Why people trust Plush
Safe, organic materials build trust with women buyers.
The watch-out
It is a small player in a crowded category.
Why Plush ranks #84
Consumer Trust & Sentiment, scored 74 out of 100.
Brand Recall, scored 56 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Plush scores 69.30 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Plush in WCRC's India's Most Trusted D2C Brands 2026?
Plush ranks #84 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 69.30 out of 100.
Why is Plush trusted?
Safe, organic materials build trust with women buyers.
What is Plush's revenue?
₹66 Cr FY25, as per the company's filed accounts or published results.
Who owns Plush?
Plush is an Indian-founded brand owned by Urban Essentials (India) Pvt Ltd.
What is Plush's biggest challenge?
It is a small player in a crowded category.
Key facts
| Brand | Plush |
|---|---|
| Company / owner | Urban Essentials (India) Pvt Ltd |
| Headquarters | Chennai, India |
| Founded | — |
| Founder(s) | Ketan Munoth, Prince Kapoor |
| Latest revenue | ₹66 Cr FY25, as per company filings |
| Sector | Health & Wellness |
| Country of origin | India |
Sources
- Annual report of the parent company, Urban Essentials (India) Pvt Ltd, and financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data