The Ather Energy story
Ather Energy was founded in 2013 by Tarun Mehta, Swapnil Jain and is owned today by Ather Energy Ltd (listed). It is one of 10 Electronics & Mobility brands in this year's ranking, where it places #1.
Why people trust Ather Energy
Strong engineering, software updates and dependable service give it high owner trust.
The watch-out
It still loses money, and competition in electric scooters is fierce.
Why Ather Energy ranks #4
Brand Positioning, scored 86 out of 100.
Brand Recall, scored 82 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Ather Energy scores 83.68 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Ather Energy in WCRC's India's Most Trusted D2C Brands 2026?
Ather Energy ranks #4 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 83.68 out of 100.
Why is Ather Energy trusted?
Strong engineering, software updates and dependable service give it high owner trust.
What is Ather Energy's revenue?
₹3,673 Cr FY26 (sum of four reported quarters), as per the company's filed accounts or published results.
Who owns Ather Energy?
Ather Energy is owned by Ather Energy Ltd (listed). It was founded in 2013 and is based in Bengaluru.
What is Ather Energy's biggest challenge?
It still loses money, and competition in electric scooters is fierce.
Key facts
| Brand | Ather Energy |
|---|---|
| Company / owner | Ather Energy Ltd (listed) |
| Headquarters | Bengaluru, India |
| Founded | 2013 |
| Founder(s) | Tarun Mehta, Swapnil Jain |
| Latest revenue | ₹3,673 Cr FY26 (sum of four reported quarters), as per company filings |
| Sector | Electronics & Mobility |
| Country of origin | India |
Sources
- Annual report and financial results filed with the stock exchanges (BSE/NSE)
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data