The FirstCry story
FirstCry was founded in 2010 by Supam Maheshwari, Amitava Saha and is owned today by Brainbees Solutions Ltd (listed). It is one of 7 Kids, Pets & Gifting brands in this year's ranking, where it places #1.
Why people trust FirstCry
Parents rely on it for a wide, genuine range and easy returns at a stage of life when trust matters most.
The watch-out
Profitability and competition from general marketplaces remain pressure points.
Why FirstCry ranks #6
Brand Recall, scored 88 out of 100.
Brand Love, scored 80 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. FirstCry scores 82.94 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is FirstCry in WCRC's India's Most Trusted D2C Brands 2026?
FirstCry ranks #6 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 82.94 out of 100.
Why is FirstCry trusted?
Parents rely on it for a wide, genuine range and easy returns at a stage of life when trust matters most.
What is FirstCry's revenue?
₹8,500 Cr+ revenue (FY26), Brainbees Solutions, as per the company's filed accounts or published results.
Who owns FirstCry?
FirstCry is owned by Brainbees Solutions Ltd (listed). It was founded in 2010 and is based in Pune.
What is FirstCry's biggest challenge?
Profitability and competition from general marketplaces remain pressure points.
Key facts
| Brand | FirstCry |
|---|---|
| Company / owner | Brainbees Solutions Ltd (listed) |
| Headquarters | Pune, India |
| Founded | 2010 |
| Founder(s) | Supam Maheshwari, Amitava Saha |
| Latest revenue | ₹8,500 Cr+ revenue (FY26), Brainbees Solutions, as per company filings |
| Sector | Kids, Pets & Gifting |
| Country of origin | India |
Sources
- Annual report and financial results filed with the stock exchanges (BSE/NSE)
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data