The Beardo story
Beardo was founded in 2015 by Ashutosh Valani, Priyank Shah and is owned today by Marico Ltd. It is one of 20 Beauty & Personal Care brands in this year's ranking, where it places #7.
Why people trust Beardo
Marico's backing and a clear men's grooming focus give it trust.
The watch-out
Growth depends on expanding beyond beard care.
Why Beardo ranks #33
Brand Recall, scored 82 out of 100.
Brand Love, scored 74 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Beardo scores 76.96 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Beardo in WCRC's India's Most Trusted D2C Brands 2026?
Beardo ranks #33 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 76.96 out of 100.
Why is Beardo trusted?
Marico's backing and a clear men's grooming focus give it trust.
What is Beardo's revenue?
₹299 Cr revenue (FY26), Marico, as per the company's filed accounts or published results.
Who owns Beardo?
Beardo is owned by Marico Ltd. It was founded in 2015 and is based in Ahmedabad.
What is Beardo's biggest challenge?
Growth depends on expanding beyond beard care.
Key facts
| Brand | Beardo |
|---|---|
| Company / owner | Marico Ltd |
| Headquarters | Ahmedabad, India |
| Founded | 2015 |
| Founder(s) | Ashutosh Valani, Priyank Shah |
| Latest revenue | ₹299 Cr revenue (FY26), Marico, as per company filings |
| Sector | Beauty & Personal Care |
| Country of origin | India |
Sources
- Annual report of the parent company, Marico Ltd, and financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data